{"id":204164,"date":"2024-12-18T15:55:58","date_gmt":"2024-12-18T14:55:58","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=204164"},"modified":"2024-12-18T15:55:58","modified_gmt":"2024-12-18T14:55:58","slug":"25-najwiekszych-globalnych-reklamodawcow-w-2024-roku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/e-commerce\/25-najwiekszych-globalnych-reklamodawcow-w-2024-roku.html","title":{"rendered":"25 Najwi\u0119kszych Globalnych Reklamodawc\u00f3w w 2024 roku"},"content":{"rendered":"

25 Najwi\u0119kszych Globalnych Reklamodawc\u00f3w w 2024 roku<\/strong><\/h1>\n

Globalne wydatki reklamowe osi\u0105gn\u0119\u0142y w 2024 roku rekordowy poziom, wynosz\u0105c oko\u0142o 772,4 miliarda dolar\u00f3w, co stanowi wzrost o 9,5% w por\u00f3wnaniu do roku poprzedniego. Rosn\u0105ca popularno\u015b\u0107 medi\u00f3w cyfrowych, wideo online oraz personalizowanych kampanii marketingowych znaczn\u0105 miar\u0105 przyczyni\u0142a si\u0119 do tego wzrostu. W tym artykule prezentujemy szczeg\u00f3\u0142owe zestawienie 25 najwi\u0119kszych globalnych reklamodawc\u00f3w, ich wydatk\u00f3w w 2023 i 2024 roku oraz prognozy na rok 2025.<\/p>\n

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Lista 25 Najwi\u0119kszych Reklamodawc\u00f3w<\/strong><\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Miejsce<\/strong><\/th>\nMarka<\/strong><\/th>\nWydatki w 2023 (USD)<\/strong><\/th>\nWydatki w 2024 (USD)<\/strong><\/th>\nZmiana (%)<\/strong><\/th>\nPrognoza na 2025 (USD)<\/strong><\/th>\n<\/tr>\n
1<\/td>\nAmazon<\/td>\n20,000,000,000<\/td>\n25,000,000,000<\/td>\n+25%<\/td>\n30,000,000,000<\/td>\n<\/tr>\n
2<\/td>\nProcter & Gamble<\/td>\n12,500,000,000<\/td>\n14,000,000,000<\/td>\n+12%<\/td>\n15,500,000,000<\/td>\n<\/tr>\n
3<\/td>\nUnilever<\/td>\n10,200,000,000<\/td>\n11,500,000,000<\/td>\n+12.7%<\/td>\n12,800,000,000<\/td>\n<\/tr>\n
4<\/td>\nGoogle<\/td>\n9,800,000,000<\/td>\n10,800,000,000<\/td>\n+10.2%<\/td>\n11,500,000,000<\/td>\n<\/tr>\n
5<\/td>\nFacebook (Meta)<\/td>\n8,500,000,000<\/td>\n10,500,000,000<\/td>\n+23.5%<\/td>\n12,000,000,000<\/td>\n<\/tr>\n
6<\/td>\nCoca-Cola<\/td>\n7,600,000,000<\/td>\n8,300,000,000<\/td>\n+9.2%<\/td>\n8,700,000,000<\/td>\n<\/tr>\n
7<\/td>\nNestl\u00e9<\/td>\n6,900,000,000<\/td>\n7,300,000,000<\/td>\n+5.8%<\/td>\n7,600,000,000<\/td>\n<\/tr>\n
8<\/td>\nToyota<\/td>\n6,700,000,000<\/td>\n7,200,000,000<\/td>\n+7.5%<\/td>\n7,600,000,000<\/td>\n<\/tr>\n
9<\/td>\nMcDonald\u2019s<\/td>\n6,200,000,000<\/td>\n6,800,000,000<\/td>\n+9.7%<\/td>\n7,200,000,000<\/td>\n<\/tr>\n
10<\/td>\nL\u2019Or\u00e9al<\/td>\n5,100,000,000<\/td>\n5,600,000,000<\/td>\n+9.8%<\/td>\n6,100,000,000<\/td>\n<\/tr>\n
11<\/td>\nSamsung<\/td>\n4,900,000,000<\/td>\n5,200,000,000<\/td>\n+6.1%<\/td>\n5,500,000,000<\/td>\n<\/tr>\n
12<\/td>\nPepsiCo<\/td>\n4,500,000,000<\/td>\n4,900,000,000<\/td>\n+8.8%<\/td>\n5,300,000,000<\/td>\n<\/tr>\n
13<\/td>\nApple<\/td>\n4,300,000,000<\/td>\n4,800,000,000<\/td>\n+11.6%<\/td>\n5,200,000,000<\/td>\n<\/tr>\n
14<\/td>\nVolkswagen Group<\/td>\n4,200,000,000<\/td>\n4,700,000,000<\/td>\n+11.9%<\/td>\n5,000,000,000<\/td>\n<\/tr>\n
15<\/td>\nDisney<\/td>\n4,000,000,000<\/td>\n4,500,000,000<\/td>\n+12.5%<\/td>\n4,900,000,000<\/td>\n<\/tr>\n
16<\/td>\nNike<\/td>\n3,800,000,000<\/td>\n4,300,000,000<\/td>\n+13.2%<\/td>\n4,600,000,000<\/td>\n<\/tr>\n
17<\/td>\nPfizer<\/td>\n3,500,000,000<\/td>\n4,100,000,000<\/td>\n+17.1%<\/td>\n4,500,000,000<\/td>\n<\/tr>\n
18<\/td>\nJohnson & Johnson<\/td>\n3,200,000,000<\/td>\n3,600,000,000<\/td>\n+12.5%<\/td>\n3,900,000,000<\/td>\n<\/tr>\n
19<\/td>\nIntel<\/td>\n3,000,000,000<\/td>\n3,400,000,000<\/td>\n+13.3%<\/td>\n3,700,000,000<\/td>\n<\/tr>\n
20<\/td>\nHuawei<\/td>\n2,800,000,000<\/td>\n3,200,000,000<\/td>\n+14.3%<\/td>\n3,500,000,000<\/td>\n<\/tr>\n
21<\/td>\nGeneral Motors<\/td>\n2,600,000,000<\/td>\n3,000,000,000<\/td>\n+15.4%<\/td>\n3,300,000,000<\/td>\n<\/tr>\n
22<\/td>\nFord Motor Company<\/td>\n2,500,000,000<\/td>\n2,900,000,000<\/td>\n+16%<\/td>\n3,200,000,000<\/td>\n<\/tr>\n
23<\/td>\nMicrosoft<\/td>\n2,300,000,000<\/td>\n2,700,000,000<\/td>\n+17.4%<\/td>\n3,000,000,000<\/td>\n<\/tr>\n
24<\/td>\nNetflix<\/td>\n2,200,000,000<\/td>\n2,600,000,000<\/td>\n+18.2%<\/td>\n2,900,000,000<\/td>\n<\/tr>\n
25<\/td>\nAdidas<\/td>\n2,100,000,000<\/td>\n2,500,000,000<\/td>\n+19.1%<\/td>\n2,800,000,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Kluczowe Wnioski<\/strong><\/h3>\n
    \n
  1. Dominacja Medi\u00f3w Cyfrowych:<\/strong>\n
      \n
    • Media cyfrowe, w tym reklamy display oraz wideo online, stanowi\u0142y najwi\u0119kszy segment wydatk\u00f3w reklamowych w 2024 roku.<\/li>\n
    • Personalizacja i algorytmy AI poprawiaj\u0105ce targeting przynios\u0142y znaczn\u0105 efektywno\u015b\u0107 kampanii.<\/li>\n<\/ul>\n<\/li>\n
    • Znaczenie Reklam Zewn\u0119trznych i Telewizji:<\/strong>\n
        \n
      • Mimo rosn\u0105cej dominacji reklam online, tradycyjne media, takie jak telewizja i outdoor, nadal przyci\u0105gaj\u0105 du\u017ce bud\u017cety reklamowe. Telewizja pozostaje kluczowym medium dla sektora FMCG, a reklamy zewn\u0119trzne s\u0105 popularne w sektorze motoryzacyjnym.<\/li>\n<\/ul>\n<\/li>\n
      • Wzrosty w Bran\u017cy FMCG i Technologicznej:<\/strong>\n
          \n
        • Firmy takie jak Amazon, Procter & Gamble czy Unilever konsekwentnie zwi\u0119kszaj\u0105 wydatki na marketing, umacniaj\u0105c swoje pozycje rynkowe.<\/li>\n
        • Z kolei Google, Meta i Microsoft zwi\u0119kszy\u0142y inwestycje w technologie reklamowe i innowacyjne formaty.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"25 Najwi\u0119kszych Globalnych Reklamodawc\u00f3w w 2024 roku Globalne wydatki reklamowe osi\u0105gn\u0119\u0142y w 2024 roku rekordowy poziom, wynosz\u0105c oko\u0142o…","protected":false},"author":68,"featured_media":204168,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4633],"tags":[91,57,128,181,165,14207,321,104,616,1076],"class_list":{"0":"post-204164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"tag-amazon","9":"tag-coca-cola","10":"tag-facebook","11":"tag-google","12":"tag-loreal","13":"tag-macdonalds","14":"tag-nestle","15":"tag-procter-gamble","16":"tag-toyota","17":"tag-unilever","18":"cs-entry","19":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/204164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=204164"}],"version-history":[{"count":1,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/204164\/revisions"}],"predecessor-version":[{"id":204169,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/204164\/revisions\/204169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/204168"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=204164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=204164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=204164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}