{"id":20310,"date":"2011-01-03T14:45:17","date_gmt":"2011-01-03T13:45:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/link4-zwraca-koszt-badania-technicznego-wideo\/"},"modified":"2011-01-03T14:45:17","modified_gmt":"2011-01-03T13:45:17","slug":"link4-zwraca-koszt-badania-technicznego-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/link4-zwraca-koszt-badania-technicznego-wideo.html","title":{"rendered":"Link4 zwraca koszt badania technicznego (wideo)"},"content":{"rendered":"<p>Przes\u0142anie koncentruje si\u0119 wok&oacute;\u0142 komunikatu: &#8222;Link4 zwraca koszt badania technicznego samochodu&#8221;. Kampania wystartowa\u0142a 2 stycznia i potrwa 5 tygodni.<\/p>\n<p>Najnowsza kampania ma charakter sprzeda\u017cowy i jest kontynuacj\u0105 dzia\u0142a\u0144, kt&oacute;rych pierwsza ods\u0142ona mia\u0142a miejsce w po\u0142owie maja 2010 roku.<\/p>\n<p>Spoty reklamowe Link4 pojawi\u0105 si\u0119 w og&oacute;lnopolskich stacjach telewizyjnych (TVP, TVN, Polsat) i wybranych kana\u0142ach tematycznych. Kampania wspierana jest przez e-mailingi, akcje bannerowe na stronach popularnych portali internetowych (mi\u0119dzy innymi: Onet.pl, WP.pl, Interia.pl, o2.pl) oraz kampani\u0119 link&oacute;w sponsorowanych w wyszukiwarce Google. Emisja spot&oacute;w i banner&oacute;w planowana jest przez najbli\u017csze 5 tygodni.<\/p>\n<p>Pomys\u0142 kreatywny nale\u017cy do Gruppy66 Ogilvy. Reklama zosta\u0142a wyprodukowana przez Redworks, natomiast planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Link4 rozpocz\u0105\u0142 kampani\u0119 reklamow\u0105 nowej promocji skierowanej do w\u0142a\u015bcicieli samochod&oacute;w.","protected":false},"author":1,"featured_media":20311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1303,506,2131,377],"class_list":{"0":"post-20310","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gruppa66-ogilvy","9":"tag-link4","10":"tag-redworks","11":"tag-starcom","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20310"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20311"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}