{"id":20276,"date":"2011-01-04T11:57:00","date_gmt":"2011-01-04T10:57:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ktora-stacja-tv-zarobila-najwiecej-w-2010-roku\/"},"modified":"2011-01-04T11:57:00","modified_gmt":"2011-01-04T10:57:00","slug":"ktora-stacja-tv-zarobila-najwiecej-w-2010-roku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/ktora-stacja-tv-zarobila-najwiecej-w-2010-roku.html","title":{"rendered":"Kt\u00f3ra stacja TV zarobi\u0142a najwi\u0119cej w 2010 roku?"},"content":{"rendered":"<p>Jak wynika z danych <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/nielsen-audience-measurement,1295,1.html\" target=\"_blank\" rel=\"noopener\">Nielsen Audience Measurement<\/a>, w minionym roku najwi\u0119ksze zyski z reklam spo\u015br&oacute;d og&oacute;lnopolskich kana\u0142&oacute;w telewizyjnych odnotowa\u0142 TVN. Stacja zarobi\u0142a 3,1 mld z\u0142 &#8211; o 12 proc. wi\u0119cej ni\u017c w 2009 r.<\/p>\n<p>Za nim w zestawieniu przychod&oacute;w reklamowych znalaz\u0142 si\u0119 Polsat, kt&oacute;remu reklamodawcy zapewnili w 2010 roku 2,9 mld z\u0142 (wzrost o 12,9 proc.).<\/p>\n<p>Kolejne lokaty nale\u017ca\u0142y do telewizji publicznej, kt&oacute;rej kana\u0142y TVP1 i TVP2 zarobi\u0142y odpowiednio 2,3 mld z\u0142 (wzrost o 31,1 proc.) i 1,5 mld z\u0142 z reklam (wi\u0119cej o 35,4 proc.).<\/p>\n<p>Natomiast TV Puls podwoi\u0142a swoje wp\u0142ywy reklamowe &#8211; w 2010 roku zarobi\u0142a 569,2 mln z\u0142 (wzrost 103,5 proc.).<\/p>\n<p>Raport opracowano na podstawie danych cennikowych, bez indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"W 2010 roku najwi\u0119ksze cennikowe wp\u0142ywy z reklam w\u015br&oacute;d stacji telewizyjnych mia\u0142 TVN. Wynios\u0142y one 3,1 mld z\u0142.","protected":false},"author":1,"featured_media":20277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1083,98,1364],"class_list":{"0":"post-20276","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-nielsen-audience-measurement","9":"tag-tvn","10":"tag-wplywy-reklamowe","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20276"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20277"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}