{"id":20210,"date":"2011-01-05T16:15:53","date_gmt":"2011-01-05T15:15:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ergo-hestia-reklamuje-ubezpieczenia-wideo\/"},"modified":"2011-01-05T16:15:53","modified_gmt":"2011-01-05T15:15:53","slug":"ergo-hestia-reklamuje-ubezpieczenia-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ergo-hestia-reklamuje-ubezpieczenia-wideo.html","title":{"rendered":"Ergo Hestia reklamuje ubezpieczenia (wideo)"},"content":{"rendered":"<p>Po raz pierwszy w historii firmy na antenie TV prezentowane s\u0105 jej ubezpieczenia na \u017cycie.<\/p>\n<p>Kampania telewizyjna, podobnie jak zako\u0144czona w po\u0142owie grudnia 2010 r. akcja reklamowa w internecie, prezentuje flagowy produkt Ergo Hestii &#8211; pakiet Hestia 7 oraz kompleksowe ubezpieczenia na \u017cycie.<\/p>\n<p><p>Celem kampanii jest zwr&oacute;cenie uwagi odbiorc&oacute;w na ofert\u0119 ubezpiecze\u0144 Ergo Hestii, a tak\u017ce prezentacja nowego logo firmy. W reklamie g\u0142&oacute;wny akcent po\u0142o\u017cono na mniej popularne w\u015br&oacute;d Polak&oacute;w ubezpieczenia: NNW i OC w \u017cyciu prywatnym.<\/p>\n<div>Trzydziestosekundowy spot reklamowy emitowany jest zar&oacute;wno na antenie g\u0142&oacute;wnych stacji telewizyjnych (TVP1, TVP2, Polsat, TVN, TVN 24), jak i kana\u0142&oacute;w tematycznych (grupa At Media).<\/div>\n<\/p>\n<p>Kreacj\u0105 zaj\u0119\u0142a si\u0119 agencja TippingPoint, a planowaniem i zakupem medi&oacute;w Brand Connection.<\/p>\n<p>Kampania potrwa do 27 lutego 2011 r.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Ergo Hestia. Jestem pewien&#8221; &#8211; pod tym has\u0142em ruszy\u0142a kampania telewizyjna Ergo Hestii.","protected":false},"author":1,"featured_media":20211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1912,1856,2126],"class_list":{"0":"post-20210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brand-connection","9":"tag-ergo-hestia","10":"tag-tipping-point","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20210"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20211"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}