{"id":20182,"date":"2011-01-09T18:44:31","date_gmt":"2011-01-09T17:44:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tvp-rezygnuje-z-uslug-tns-obop\/"},"modified":"2011-01-09T18:44:31","modified_gmt":"2011-01-09T17:44:31","slug":"tvp-rezygnuje-z-uslug-tns-obop","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/tvp-rezygnuje-z-uslug-tns-obop.html","title":{"rendered":"TVP rezygnuje z us\u0142ug TNS OBOP"},"content":{"rendered":"<p>Jak wynika z og\u0142oszonych przez TVP wynik&oacute;w przetargu, <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/nielsen-audience-measurement,1295,1.html\" target=\"_blank\" rel=\"noopener\">Nielsen Audience Measurement<\/a> pokona\u0142 konkurenta zar&oacute;wno pod wzgl\u0119dem ceny (60 punkt&oacute;w, czyli maksimum dla Nielsena i 34,8 punkt&oacute;w dla TNS OBOP), jak i oceny merytorycznej, gdzie brano pod uwag\u0119 liczb\u0119 miernik&oacute;w i monitorowanych stacji oraz funkcjonalno\u015bci (40 punkt&oacute;w dla Nielsena i 23,8 punkt&oacute;w dla <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/tns-obop,1289,1.html\" target=\"_blank\" rel=\"noopener\">TNS OBOP<\/a>).<\/p>\n<p>Do tej pory nadawca publiczny jako jedyny korzysta\u0142 z danych firmy TNS OBOP. Natomiast stacje komercyjne kupowa\u0142y dane dotycz\u0105ce ogl\u0105dalno\u015bci program&oacute;w i reklam od  instytutu Nielsen Audience Measurement.<\/p>\n<p>Wi\u0105za\u0142o si\u0119 z trudno\u015bciami przy planowaniu kampanii i zakupie czasu reklamowego, poniewa\u017c wyniki bada\u0144 obu instytut&oacute;w r&oacute;\u017cni\u0105 si\u0119 od siebie, czasami nawet o 1 mln widz&oacute;w, mimo \u017ce oba badania s\u0105 przeprowadzane prawid\u0142owo.<\/p>\n<p>TVP zacznie korzysta\u0107 z bada\u0144 instytutu Nielsen Audience Measurement na pocz\u0105tku 2012 r.<\/p>\n","protected":false},"excerpt":{"rendered":"TVP rozstrzygn\u0119\u0142a przetarg na badania telemetryczne. TNS OBOP przegra\u0142 z firm\u0105 Nielsen Audience Measurement.","protected":false},"author":1,"featured_media":20183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1083,1392,392],"class_list":{"0":"post-20182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-nielsen-audience-measurement","9":"tag-tns-obop","10":"tag-tvp","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20182"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20183"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}