{"id":201358,"date":"2023-09-29T14:29:51","date_gmt":"2023-09-29T12:29:51","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=201358"},"modified":"2023-09-29T14:29:51","modified_gmt":"2023-09-29T12:29:51","slug":"philips-z-kampania-na-19-rynkow-stworzona-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/philips-z-kampania-na-19-rynkow-stworzona-w-polsce.html","title":{"rendered":"Philips z kampani\u0105\u00a0na 19 rynk\u00f3w stworzon\u0105 w Polsce!"},"content":{"rendered":"<p>Philips rozpocz\u0105\u0142 kampani\u0119 promuj\u0105c\u0105 produkty <strong>Philips SenseIQ<\/strong> z kategorii haircare. Kampania skierowana jest na 19 rynk\u00f3w europejskich. Zosta\u0142a ona stworzona w Polsce, a za re\u017cyseri\u0119 filmu odpowiada <strong>Micha\u0142 Kisielewski<\/strong> (<strong>Point of You<\/strong>).<\/p>\n<h2>PHILIPS rusza z now\u0105 kampani\u0105<\/h2>\n<p>Nowa kampania <strong>PHILIPS<\/strong> to kreacje przeznaczone na serwisy <strong>Met\u0105, Tiktok, YouTube<\/strong> oraz do telewizji. Pojawi\u0105 si\u0119 r\u00f3wnie\u017c materia\u0142y statyczne do POS. Za strategi\u0119 oraz kreacj\u0119 odpowiedzialna by\u0142a <strong>That One Agency.<\/strong><\/p>\n<blockquote><p><em>Nasza praca dla Philipsa zacz\u0119\u0142a si\u0119 od kampanii lokalnych, ale obecnie, po blisko czterech latach, wsp\u00f3\u0142pracujemy z ich oddzia\u0142ami w Stanach Zjednoczonych, ca\u0142ej Europie, a nawet w Ameryce Po\u0142udniowej. To jednak pierwszy raz, kiedy tworzymy komunikacj\u0119 na tyle rynk\u00f3w od zera \u2013 co cieszy tym bardziej, \u017ce przebada\u0142a si\u0119 jako jedna z najlepszych kampanii marki od lat \u2013<\/em> komentuje Micha\u0142 Szyd\u0142o, managing partner agencji.<\/p>\n<p>&#8211; Micha\u0142 Szyd\u0142o, managing partner\u00a0That One Agency<\/p><\/blockquote>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/43n5JhEsXjs\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>\ufeff<\/span><\/iframe><\/center>&nbsp;<\/p>\n<h2>PHILIPS z nowymi reklamami<\/h2>\n<p>Produkcja reklam zosta\u0142a powierzona <strong>F25,<\/strong> planowanie medi\u00f3w za\u015b <strong>OMD.<\/strong> Re\u017cyserem film\u00f3w jest <strong>Micha\u0142 Kisielewski<\/strong> (<strong>Point of You<\/strong>), to ju\u017c 3 kampania <strong>PHILIPS,<\/strong> przy kt\u00f3rej pracuje.<\/p>\n<blockquote><p>To du\u017ca kampania beauty \u2013 zar\u00f3wno pod wzgl\u0119dem zasi\u0119gu, jak i w\u0142o\u017conej w ni\u0105 pracy \u2013 i \u015bwietny dow\u00f3d na to, \u017ce potrafimy lokalnie tworzy\u0107 komunikacj\u0119 broni\u0105c\u0105 si\u0119 nie tylko w Polsce, ale mi\u0119dzynarodowo; w tym wypadku na 19 europejskich rynkach. Dzi\u0119ki \u015bwietnemu zespo\u0142owi kreatywnemu, do\u015bwiadczonej produkcji i talentowi zaanga\u017cowanych w projekt tw\u00f3rc\u00f3w dostarczamy klientom co\u015b, z czego wszyscy jeste\u015bmy dumni<\/p>\n<p>&#8211; Marcin Dworucha, managing director domu produkcyjnego F25.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Philips rozpocz\u0105\u0142 kampani\u0119 promuj\u0105c\u0105 produkty Philips SenseIQ z kategorii haircare. Kampania skierowana jest na 19 rynk\u00f3w europejskich. Zosta\u0142a&hellip;","protected":false},"author":60,"featured_media":201359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9642],"tags":[3211,130,9643],"class_list":{"0":"post-201358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-atl","9":"tag-kampania-reklamowa","10":"tag-philips","11":"tag-atl","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/201358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=201358"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/201358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/201359"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=201358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=201358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=201358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}