{"id":20076,"date":"2011-01-12T16:07:12","date_gmt":"2011-01-12T15:07:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/scool-akcja-od-orange-wideo\/"},"modified":"2011-01-12T16:07:12","modified_gmt":"2011-01-12T15:07:12","slug":"scool-akcja-od-orange-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/scool-akcja-od-orange-wideo.html","title":{"rendered":"S\u2019cool akcja od Orange (wideo)"},"content":{"rendered":"<p>&#8222;S&#8217;cool akcja&#8221;, kampania, za kt&oacute;rej strategi\u0119 i kreacj\u0119 odpowiada <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/firefly-group,12165,1.html\" target=\"_blank\">agencja<\/a>, to pierwszy tego typu projekt Orange.<\/p>\n<p>Ide\u0105 &#8222;S&#8217;cool akcji&#8221; jest zaanga\u017cowanie uczni&oacute;w gimnazj&oacute;w i szk&oacute;\u0142 ponadgimnazjalnych we wsp&oacute;lne dzia\u0142anie w ich naturalnym \u015brodowisku &#8211; szkole.<\/p>\n<p>Kilku, a nawet kilkudziesi\u0119cioosobowe grupy m\u0142odych ludzi rywalizuj\u0105 m.in. o wycieczki do Pary\u017ca i do Berlina, na kt&oacute;re pojad\u0105 razem z ca\u0142\u0105 klas\u0105. Co miesi\u0105c maj\u0105 do wykonania cztery zadania obejmuj\u0105ce kategorie: muzyka, sport, film i akcje. Najlepsze i najbardziej kreatywne rozwi\u0105zania wybieraj\u0105 internauci w procesie g\u0142osowania.<\/p>\n<p>Centralnym elementem projektu jest serwis internetowy <a rel=\"nofollow noopener\" href=\"http:\/\/www.scoolakcja.pl\/\" target=\"_blank\">www.scoolakcja.pl<\/a>, za pomoc\u0105 kt&oacute;rego uczestnicy zak\u0142adaj\u0105 konta i profile grupy, rozwi\u0105zuj\u0105 zadania. Do serwisu zapraszaj\u0105 r&oacute;wnie\u017c znajomych, aby oddawali g\u0142osy oraz dokumentuj\u0105 na nim wsp&oacute;ln\u0105 prac\u0119 w postaci film&oacute;w, zdj\u0119\u0107 i opis&oacute;w.<\/p>\n<p>Dzia\u0142aniom towarzyszy kampania reklamowa typu display w internecie, plakaty w szko\u0142ach, kampania telewizyjna oraz dzia\u0142ania w spo\u0142eczno\u015bciach.<\/p>\n","protected":false},"excerpt":{"rendered":"FireFly Creation wraz z Orange realizuje dzia\u0142ania skierowane do m\u0142odych.","protected":false},"author":1,"featured_media":20077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1234,276],"class_list":{"0":"post-20076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-firefly-creation","9":"tag-orange","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20076"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20077"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}