{"id":20022,"date":"2011-01-14T16:36:21","date_gmt":"2011-01-14T15:36:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pracuj-pl-promuje-sie-w-tv-wideo\/"},"modified":"2011-01-14T16:36:21","modified_gmt":"2011-01-14T15:36:21","slug":"pracuj-pl-promuje-sie-w-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pracuj-pl-promuje-sie-w-tv-wideo.html","title":{"rendered":"Pracuj.pl promuje si\u0119 w TV (wideo)"},"content":{"rendered":"<p>Kampania ma na celu wzmocnienie wizerunku Pracuj.pl jako miejsce do znalezienia nowej pracy. Bazuj\u0105ca na silnych insightach kreacje maj\u0105 przekona\u0107 pracownik&oacute;w, kt&oacute;rzy nie s\u0105 w pe\u0142ni zadowoleni z obecnej pracy, \u017ce znalezienie lepszej pracy jest mo\u017cliwe.<\/p>\n<p>Kampania obejmuje spot telewizyjny w trzech wersjach, spot radiowy oraz outdoor. Spot TV emitowany jest w stacjach TVN i Polsat, TV4, TVP Info oraz stacjach tematycznych. Spot radiowy, kt&oacute;ry stanowi taktyczne wsparcie kampanii w kluczowych regionach Polski b\u0119dzie emitowany g\u0142&oacute;wnie w rozg\u0142o\u015bniach regionalnych. Billboardy natomiast pojawi\u0142y si\u0119 na ulicach najwi\u0119kszych polskich miast. Kampania obejmuje tak\u017ce internet oraz projekcje w wybranych kinach z sieci Multikino.<\/p>\n<p>Strategi\u0119 i kreacj\u0119 przygotowa\u0142a agencja SF1. Za zakup medi&oacute;w odpowiada dom EasyMedia. Spot TV zrealizowa\u0142 dom produkcyjny <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/papaya--films,7312,1.html\" target=\"_blank\">Papaya<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"10 stycznia wystartowa\u0142a nowa kampania reklamowa portalu rekrutacyjnego Pracuj.pl pod has\u0142em &#8222;Zmie\u0144 prac\u0119 na lepsz\u0105&#8221;.","protected":false},"author":1,"featured_media":20023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[627,155],"class_list":{"0":"post-20022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-papaya-films","9":"tag-pracuj-pl","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20022"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20023"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}