{"id":19970,"date":"2011-01-17T17:08:38","date_gmt":"2011-01-17T16:08:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/justyna-kowalczyk-nadal-w-polbanku-wideo\/"},"modified":"2011-01-17T17:08:38","modified_gmt":"2011-01-17T16:08:38","slug":"justyna-kowalczyk-nadal-w-polbanku-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/justyna-kowalczyk-nadal-w-polbanku-wideo.html","title":{"rendered":"Justyna Kowalczyk nadal w Polbanku (wideo)"},"content":{"rendered":"

Nowy spot reklamowy  jest kolejn\u0105 ods\u0142on\u0105 kampanii promuj\u0105cej ofert\u0119 depozytow\u0105 Polbanku. Tym razem reklama informuje o koncie osobistym oraz o specjalnej ofercie lokaty urodzinowej.<\/p>\n

Kampania telewizyjna b\u0119dzie trwa\u0142a od 17 stycznia do 6 marca 2011 r. 35-sekundowy spot emitowany b\u0119dzie zarówno w stacjach ogólnopolskich (TVP1, TVP2, TVN), jak te\u017c regionalnych i tematycznych (m.in. TVN24, TVP Info, Discovery Channel, Planete, TVN Style, TVN Turbo). Reklama pojawi si\u0119 tak\u017ce w radiu i internecie.<\/p>\n

Kreacj\u0119 do kampanii przygotowa\u0142a agencja reklamowa Addapter nale\u017c\u0105ca do Corporate Profiles DDB Group. Za planowanie i zakup mediów odpowiada dom mediowy Macroscope OMD<\/a>. Re\u017cyserem spotu jest Tomasz Konecki, za produkcj\u0119 filmu odpowiada dom produkcyjny Cut Cut.<\/p>\n

Obecne dzia\u0142ania reklamowe s\u0105 kontynuacj\u0105 listopadowej kampanii mistrzowskiego konta osobistego.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142 kolejny etap kampanii Polbanku z udzia\u0142em mistrzyni olimpijskiej Justyny Kowalczyk.","protected":false},"author":1,"featured_media":19971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[325,1008],"class_list":{"0":"post-19970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-macroscope-omd","9":"tag-polbank","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19970"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19971"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}