{"id":197945,"date":"2022-05-17T22:14:56","date_gmt":"2022-05-17T20:14:56","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=197945"},"modified":"2022-05-17T22:45:16","modified_gmt":"2022-05-17T20:45:16","slug":"tchibo-exclusive-przetarg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/tchibo-exclusive-przetarg.html","title":{"rendered":"Tchibo Exclusive rozstrzygn\u0119\u0142o przetarg!"},"content":{"rendered":"<p>W ramach platformy komunikacyjnej <strong>\u201eTchibo&nbsp;Exclusive rozja\u015bnia my\u015bli&#8221;<\/strong> MullenLowe Warsaw przygotowa\u0142a seri\u0119 sze\u015bciu 10-sekundowych spot\u00f3w w \u017cartobliwy spos\u00f3b ilustruj\u0105cych dobrze wszystkim znane sytuacje, w kt\u00f3rych kawa jest nieodzowna.<\/p>\n<h2 style=\"text-align: left;\"><strong>Agencja MullenLowe Warsaw po wygranym przetargu zrealizowa\u0142a kampani\u0119 digital dla marki Tchibo Exclusive<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Produkcj\u0105 spot\u00f3w zaj\u0119\u0142o si\u0119 studio Truskavka, muzyka pochodzi z zasob\u00f3w Massive Music, a za planowanie medi\u00f3w odpowiedzialne jest OMD.<\/p>\n<p>&nbsp;<\/p>\n<p>Opr\u00f3cz materia\u0142\u00f3w wideo powsta\u0142y&nbsp;r\u00f3wnie\u017c&nbsp;materia\u0142y statyczne&nbsp;i HTML5, a tak\u017ce&nbsp;propozycje&nbsp;POSm.<\/p>\n<p>&nbsp;<\/p>\n<p>Kampania b\u0119dzie trwa\u0142a od maja do ko\u0144ca czerwca.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Tchibo Exclusive Kamerka\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/kOtgm_nbnw0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>O MullenLowe Warsaw:<\/strong><\/p>\n<p>Sie\u0107 komunikacji marketingowej skoncentrowana na strategii marki, planowaniu komunikacji i reklamie typu through-the-line.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"W ramach platformy komunikacyjnej \u201eTchibo&nbsp;Exclusive rozja\u015bnia my\u015bli&#8221; MullenLowe Warsaw przygotowa\u0142a seri\u0119 sze\u015bciu 10-sekundowych spot\u00f3w w \u017cartobliwy spos\u00f3b ilustruj\u0105cych&hellip;","protected":false},"author":64,"featured_media":197947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,4636],"tags":[3401,200,1642,13683],"class_list":{"0":"post-197945","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-przetargi","9":"tag-przetargi","10":"tag-reklama","11":"tag-tchibo","12":"tag-tchibo-exclusive","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/197945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=197945"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/197945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/197947"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=197945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=197945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=197945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}