{"id":19746,"date":"2011-01-25T16:54:19","date_gmt":"2011-01-25T15:54:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pepsi-twist-promuje-sie-w-tv-wideo\/"},"modified":"2011-01-25T16:54:19","modified_gmt":"2011-01-25T15:54:19","slug":"pepsi-twist-promuje-sie-w-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pepsi-twist-promuje-sie-w-tv-wideo.html","title":{"rendered":"Pepsi Twist promuje si\u0119 w TV (wideo)"},"content":{"rendered":"<p>Pepsi Twist pojawi\u0142a si\u0119 w nowej szacie graficznej, kt&oacute;rej kolorystyka nawi\u0105zuje do jej cytrynowego smaku.<\/p>\n<p>Dzia\u0142ania wspieraj\u0105ce mark\u0119 obejmuj\u0105 kampani\u0119 telewizyjn\u0105, prasow\u0105 i internetow\u0105. Reklama pojawi si\u0119 tak\u017ce na 400 outdoorach ulokowanych w najwi\u0119kszych miastach w Polsce. Podejmowanym aktywno\u015bciom reklamowym towarzysz\u0105 dzia\u0142ania PR.<\/p>\n<p>Spot reklamowy b\u0119dzie emitowany w og&oacute;lnopolskich kana\u0142ach telewizyjnych TVN i Polsat oraz w wybranych stacjach z pakietu <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/at-media,338,1.html\" target=\"_blank\">AT Media<\/a> oraz Discovery.<\/p>\n<p>Za koncepcj\u0119 kreatywn\u0105 kampanii oraz produkcj\u0119 spotu telewizyjnego odpowiada agencja BBDO, zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Media Direction OMD.<\/p>\n<p>Dodatkowe wsparcie marketingowe b\u0119dzie tak\u017ce widoczne w punktach sprzeda\u017cy, gdzie opr&oacute;cz materia\u0142&oacute;w POP, pojawi\u0105 si\u0119 te\u017c standy na produkty, a na klient&oacute;w b\u0119d\u0105 czeka\u0142y promocje cenowe.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa promuj\u0105ca cytrynowy smak Pepsi Twist.","protected":false},"author":1,"featured_media":19747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[551,378],"class_list":{"0":"post-19746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-atmedia","9":"tag-pepsi","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19746"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19747"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}