{"id":19738,"date":"2011-01-25T23:41:28","date_gmt":"2011-01-25T22:41:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tchibo-reklamuje-nowe-kawy\/"},"modified":"2011-01-25T23:41:28","modified_gmt":"2011-01-25T22:41:28","slug":"tchibo-reklamuje-nowe-kawy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tchibo-reklamuje-nowe-kawy.html","title":{"rendered":"Tchibo reklamuje nowe kawy"},"content":{"rendered":"<p>Celem kampanii jest zbudowanie \u015bwiadomo\u015bci istnienia dw&oacute;ch wariant&oacute;w kawy Tchibo Espresso. Kampania odbywa si\u0119 pod has\u0142em &#8222;Intensywne lub subtelne. Nowe typowo w\u0142oskie Espresso&#8221;.<\/p>\n<p>Kampania obejmuje nast\u0119puj\u0105ce media: telewizja, outdoor (standardowy, niestandardowy) oraz BTL. Billboardy b\u0119d\u0105 obecne w 8 g\u0142&oacute;wnych miastach Polski &#8211; w centrach miast, przy g\u0142&oacute;wnych arteriach, w galeriach handlowych, przy trasach przelotowych i g\u0142&oacute;wnych skrzy\u017cowaniach.<\/p>\n<p>Spoty telewizyjne b\u0119d\u0105 obecne we wszystkich g\u0142&oacute;wnych polskich stacjach telewizyjnych oraz stacjach nale\u017c\u0105cych do grupy Discovery.<\/p>\n<p>Za adaptacj\u0119 spotu odpowiada Scholz &amp; Friends Warszawa, zakup medi&oacute;w powierzono Initiative Media. Zaplanowano r&oacute;wnie\u017c dzia\u0142ania on-line &#8211; strona www o produkcie i konkurs dla konsument&oacute;w, za kt&oacute;rych przygotowanie odpowiada agencja Adv.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod koniec stycznia ruszy kampania promuj\u0105ca dwie nowe kawy Tchibo Espresso &#8211; Milano Style i Sicilia Style.&nbsp;","protected":false},"author":1,"featured_media":19739,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1444,1147,782,1642],"class_list":{"0":"post-19738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adv-pl","9":"tag-initiative","10":"tag-scholz-friends","11":"tag-tchibo","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19738"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19739"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}