{"id":19734,"date":"2011-01-26T10:31:50","date_gmt":"2011-01-26T09:31:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/panmedia-western-dla-google\/"},"modified":"2011-01-26T10:31:50","modified_gmt":"2011-01-26T09:31:50","slug":"panmedia-western-dla-google","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/panmedia-western-dla-google.html","title":{"rendered":"PanMedia Western dla Google"},"content":{"rendered":"<p>Kampania &#8222;Internetowa Rewolucja&#8221; ma zach\u0119ca\u0107 do obecno\u015bci reklamowej firm w internecie oraz popularyzowa\u0107 imprezy zorganizowane dla przedsi\u0119biorc&oacute;w we Wroc\u0142awiu i w Krakowie.<\/p>\n<p>W kampanii wykorzystano pras\u0119, radio oraz internet.<\/p>\n<p>Pierwsze dzia\u0142ania ruszy\u0142y w 4 kwartale 2010. Opr&oacute;cz event&oacute;w oraz obecno\u015bci reklamowej w mediach, Google wyemitowa\u0142 m.in. w Newsweeku i Forbesie kupony o warto\u015bci 250 z\u0142otych na &#8222;Pierwsz\u0105 reklam\u0119 w wyszukiwarkach&#8221;.<\/p>\n<p>Kampania ma na celu zar&oacute;wno edukacj\u0119 przedsi\u0119biorc&oacute;w jak i przybli\u017cenie im warto\u015bci oraz korzy\u015bci jak\u0105 daje obecno\u015b\u0107 firm w internecie. Kupony maj\u0105 umo\u017cliwi\u0107 firmom rozpocz\u0119cie dzia\u0142a\u0144 reklamowych w sieci i zmotywowa\u0107 do dzia\u0142ania.<\/p>\n<p>Organizatorami Internetowej Rewolucji s\u0105 Gooogle, home.pl i PKPP Lewiatan. Patronat honorowy nad programem obj\u0119\u0142o Ministerstwo Gospodarki.<\/p>\n<p>Za strategi\u0119 oraz zakup medi&oacute;w odpowiada <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/pan-media-western,328,1.html\" target=\"_blank\">PanMedia Western<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy PanMedia Western zaplanowa\u0142 kampani\u0119 Google dla przedsi\u0119biorstw.","protected":false},"author":1,"featured_media":19735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[181,510],"class_list":{"0":"post-19734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-google","9":"tag-panmedia-western","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19734"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19735"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}