{"id":19728,"date":"2011-01-26T12:26:31","date_gmt":"2011-01-26T11:26:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/universal-promuje-swoje-nowe-seriale-wideo\/"},"modified":"2015-01-13T01:28:56","modified_gmt":"2015-01-13T01:28:56","slug":"universal-promuje-swoje-nowe-seriale-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/universal-promuje-swoje-nowe-seriale-wideo.html","title":{"rendered":"Universal promuje swoje nowe seriale (wideo)"},"content":{"rendered":"

26 stycznia o godz. 21.00 na antenie zago\u015bci serial „Hawaii 5.0”, a dzie\u0144 pó\u017aniej, tak\u017ce o 21.00, sw\u0105 premierow\u0105 ods\u0142on\u0119 b\u0119dzie mia\u0142 stworzony przez uhonorowanych nagrod\u0105 Emmy scenarzystów „Rodziny Soprano”, serial „Zaprzysi\u0119\u017ceni”. Obie serie pochodz\u0105 z CBS Studios International.<\/p>\n

Pojawieniu si\u0119 na antenie seriali towarzyszy zintegrowana kampania marketingowa.<\/p>\n

Od 24 stycznia na antenie stacji publicznych emitowane s\u0105 pi\u0119cio- i pi\u0119tnastosekundowe spoty reklamuj\u0105ce obie serie. Kampania reklamowa w prasie obejmie tytu\u0142y bran\u017cowe: Telekabel, TV Sat Magazyn, Brief i Media&Marketing Polska.<\/p>\n

Zaplanowano równie\u017c dzia\u0142ania reklamowe w internecie, gdzie oprócz standardowych banerów wykorzystywane b\u0119d\u0105 tak\u017ce narz\u0119dzia takie jak spoty reklamowe na vod.onet.pl i ipla.pl, oraz specjalnie przygotowane dla u\u017cytkowników telewizji internetowej ipla.pl<\/a> spoty na telefony komórkowe. Zaplanowano tak\u017ce dzia\u0142ania skierowane do m\u0142odszych widzów na portalach spoleczno\u015bciowych takich jak m.in. facebook.<\/p>\n

Ca\u0142a kampania Universal Channel zosta\u0142a zaplanowana i wyprodukowana w Polsce. Za kreacj\u0119 odpowiada\u0142a agencja Bombadil, media za\u015b zakupi\u0142 Starcom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Widzowie Universal Channel b\u0119d\u0105 mieli okazj\u0119 ogl\u0105da\u0107 dwa premierowe seriale: „Hawaii 5.0” i „Zaprzysi\u0119\u017ceni”.","protected":false},"author":1,"featured_media":19729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,20],"tags":[2097,860,128,421,2096,377,555],"class_list":{"0":"post-19728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-social-media","9":"tag-bombadil","10":"tag-brief","11":"tag-facebook","12":"tag-ipla","13":"tag-media-i-marketing-polska","14":"tag-starcom","15":"tag-universal-channel","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19728"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19729"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}