{"id":196947,"date":"2022-01-17T10:10:41","date_gmt":"2022-01-17T09:10:41","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=196947"},"modified":"2022-01-17T10:10:41","modified_gmt":"2022-01-17T09:10:41","slug":"bmw-z-nowym-dyrektorem-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/bmw-z-nowym-dyrektorem-marketingu.html","title":{"rendered":"BMW z nowym Dyrektorem Marketingu"},"content":{"rendered":"<p><strong>Od 1 stycznia 2022 r. stanowisko Dyrektora Marketingu BMW w Polsce obj\u0105\u0142 Kacper Studencki.<\/strong><\/p>\n<p>Kacper Studencki do\u0142\u0105czy\u0142 do zespo\u0142u BMW Group Polska ponad 6 lat temu. Na stanowisku Brand Managera odpowiada\u0142 m.in. za zarz\u0105dzanie komunikacj\u0105 marki BMW w mediach i dzia\u0142aniami zespo\u0142u w obszarach: digital, social media oraz dealer &amp; aftersales marketingu.<\/p>\n<p>Kampanie realizowane przez prowadzony przez niego zesp\u00f3\u0142 przyczyni\u0142y si\u0119 do sukces\u00f3w biznesowych BMW i by\u0142y wyr\u00f3\u017cniane presti\u017cowymi nagrodami bran\u017cowymi, w tym m.in. EFFIE, Golden Arrow czy Mixx Awards. D\u0142ugofalowa strategia komunikacji doprowadzi\u0142a do osi\u0105gni\u0119cia w 2021 r. silnej pozycji marki w segmencie premium, co znalaz\u0142o odzwierciedlenie w zaj\u0119ciu najwy\u017cszej lokaty z perspektywy rozpoznawalno\u015bci marki (Brand Monitor, marki premium, GfK 2021), po\u017c\u0105dania marki (TGI, Q1-Q3 2021) oraz w\u015br\u00f3d zapyta\u0144 w wyszukiwarce Google.<\/p>\n<p>Kacper Studencki jest absolwentem zarz\u0105dzania w The Swiss Hotel Management School oraz University of Derby. Przed do\u0142\u0105czeniem do BMW Group by\u0142 zwi\u0105zany z Sony, gdzie jako Communication Manager odpowiada\u0142 za komunikacj\u0119 marki w kanale Retail (ATL, BTL, CRM).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Nowy Dyrektor b\u0119dzie odpowiada\u0107 za tworzenie oraz nadz\u00f3r nad realizacj\u0105 strategii marketingowej marki BMW.","protected":false},"author":57,"featured_media":196948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[13251,354,13581,982],"class_list":{"0":"post-196947","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-awanse","9":"tag-bmw","10":"tag-kacper-studencki","11":"tag-kariera","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/196947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=196947"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/196947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/196948"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=196947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=196947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=196947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}