{"id":19686,"date":"2011-01-26T16:52:40","date_gmt":"2011-01-26T15:52:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/millward-brown-wybral-global-brand-directora\/"},"modified":"2015-03-17T11:31:51","modified_gmt":"2015-03-17T11:31:51","slug":"millward-brown-wybral-global-brand-directora","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/ludzie\/kariera\/millward-brown-wybral-global-brand-directora.html","title":{"rendered":"Millward Brown wybra\u0142 global brand directora"},"content":{"rendered":"<p>Stanowisko dla Roba Hernandeza to pierwsza z pi\u0119ciu nominacji na stanowiska global brand director, kt&oacute;re powsta\u0142y w tej sieci badawczej, nale\u017c\u0105cej do WPP. Nowi liderzy skoncentruj\u0105 si\u0119 na rozwijaniu rozwi\u0105za\u0144 w obszarach takich jak badania jako\u015bciowe, badania medi&oacute;w cyfrowych i tradycyjnych, narz\u0119dzia Link&nbsp;oraz Dynamic Tracking.<\/p>\n<p>Przed obj\u0119ciem nowej roli Rob Hernandez przez ostatnie osiem lat pracowa\u0142 jako dyrektor zarz\u0105dzaj\u0105cy Greenfield Consulting Group, kt&oacute;ra obecnie nale\u017cy do sieci Firefly i reprezentuje w niej Ameryk\u0119 P&oacute;\u0142nocn\u0105.<\/p>\n<p>Posiada tak\u017ce do\u015bwiadczenie w badaniach dotycz\u0105cych r&oacute;\u017cnych kategorii, a tak\u017ce w prowadzeniu sesji kreatywnych, pracach nad rozwojem marek oraz ocen\u0105 komunikacji marek.<\/p>\n<p>Znaj\u0105c z w\u0142asnego do\u015bwiadczenia specyfik\u0119 pracy w agencji reklamowej oraz po stronie klient&oacute;w, wykorzystywa\u0142 badania do budowania marek w agencjach takich jak Leo Burnett, Lowe &amp; Partners czy Y&amp;R oraz w sieci dom&oacute;w towarowych Sears, Roebuck &amp; Co.<\/p>\n<p>Dalsze og\u0142oszenia b\u0119d\u0105 przekazywane w najbli\u017cszych miesi\u0105cach, w miar\u0119 powo\u0142ywania kolejnych czterech os&oacute;b na stanowiska global brand director.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja bada\u0144 rynku Millward Brown og\u0142osi\u0142a powo\u0142anie Roba Hernandeza na stanowisko global brand directora w nale\u017c\u0105cej do tej firmy sieci bada\u0144 jako\u015bciowych Firefly.","protected":false},"author":1,"featured_media":19687,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[5909],"tags":[2091,373],"class_list":{"0":"post-19686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kariera","8":"tag-firefly-millward-brown","9":"tag-millward-brown","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19686"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19687"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}