G\u0142ówn\u0105 grup\u0105 docelow\u0105 kampanii jest m\u0142odzie\u017c w wieku 13 – 18 lat. Kampania obejmuje telewizj\u0119 i intensywne dzia\u0142ania w internecie.<\/p>\n
Od 24 stycznia do 3 marca m.in. w stacjach: MTV, VIVA Polska, Extreme Sports, Comedy Central, Foxlife, VH1, Hyper; Discovery, Animal Planet, TLC, Discovery Civilization, Discovery Science, TV4, Polsat2, Polsat Sport, Polsat Sport Extra, Polsat Play, Polsat Cafe, Polsat Film, Superstacja, Polsat News.<\/p>\n
Od 4 marca do 7 kwietnia kampania b\u0119dzie mia\u0142a miejsce równie\u017c w kinie. Dzia\u0142ania reklamowe wspierane b\u0119d\u0105 równie\u017c aktywno\u015bci\u0105 w du\u017cych portalach internetowych (Facebook, Blip). Kampania otrzyma równie\u017c du\u017ce wsparcie w internecie.<\/p>\n
Strategi\u0119 i kreacj\u0119 wykorzystan\u0105 w kampanii opracowa\u0142a agencja G7<\/a>. Filmy reklamowe wykorzystywane w kampanii zaanimowa\u0142o studio Platige Image<\/a>. Za strategi\u0119 i dzia\u0142ania w internecie odpowiada firma RedMobile. Za zakup mediów odpowiedzialne jest Media Direction OMD<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod koniec stycznia rozpocznie si\u0119 kampania wizerunkowa rogala 7 Days.","protected":false},"author":1,"featured_media":19681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1495,811,906,204],"class_list":{"0":"post-19680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-7-days","9":"tag-g7","10":"tag-media-direction-omd","11":"tag-platige-image","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19680"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19681"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}