{"id":19672,"date":"2011-01-27T13:36:41","date_gmt":"2011-01-27T12:36:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tesco-korzysta-z-augmented-reality%e2%80%a8\/"},"modified":"2011-01-27T13:36:41","modified_gmt":"2011-01-27T12:36:41","slug":"tesco-korzysta-z-augmented-reality%e2%80%a8","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/tesco-korzysta-z-augmented-reality%e2%80%a8.html","title":{"rendered":"Tesco korzysta z Augmented Reality\u2028"},"content":{"rendered":"<p>Zadaniem Adv.pl by\u0142o niestandardowe zaprezentowanie danych z raportu zaprezentowanego podczas gali.<\/p>\n<p>&#8211; Dzi\u0119ki wykorzystaniu technologii Augmented Reality zwyk\u0142y, drukowany raport zamienili\u015bmy w interaktywn\u0105 zabaw\u0119. Ka\u017cda ze stron publikacji pos\u0142u\u017cy\u0142a do przedstawienia innego wykresu czy mapy w technice 3D. Raport zyska\u0142 wi\u0119c trzeci wymiar. Dodatkowo twarze uczestnik&oacute;w eventu przegl\u0105daj\u0105cych broszur\u0119 zamienia\u0142y si\u0119 w humorystyczny wizerunek bohatera reklamy Tesco &#8211; wyja\u015bnia Przemys\u0142aw Pawlak, video &amp; motion manager w Adv.pl.<\/p>\n<p>Kiosk AR umo\u017cliwiaj\u0105cy ogl\u0105danie jubileuszowego biuletynu zosta\u0142 umieszczony w holu g\u0142&oacute;wnym miejsca, w kt&oacute;rym odbywa\u0142a si\u0119 gala.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja interaktywna Adv.pl wykorzysta\u0142a technologi\u0119 Augmented Reality na evencie podsumowuj\u0105cym 15 lat Tesco na polskim rynku.","protected":false},"author":1,"featured_media":19673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1444,158],"class_list":{"0":"post-19672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-adv-pl","9":"tag-tesco","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19672"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19673"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}