{"id":19618,"date":"2011-01-28T19:52:03","date_gmt":"2011-01-28T18:52:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/facebook-i-nowe-historie-sponsorowane-wideo\/"},"modified":"2015-01-13T01:28:55","modified_gmt":"2015-01-13T01:28:55","slug":"facebook-i-nowe-historie-sponsorowane-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/facebook-i-nowe-historie-sponsorowane-wideo.html","title":{"rendered":"Facebook i nowe „historie sponsorowane” (wideo)"},"content":{"rendered":"

„Sponsored Stories” b\u0119d\u0105 wykorzystywa\u0107 ró\u017cnego rodzaju aktywno\u015bci znajomych na Facebooku – takie jak np. zalogowanie si\u0119 w jakim\u015b miejscu z bezprzewodow\u0105 sieci\u0105 lub skorzystanie z aplikacji – a nast\u0119pnie zmienia\u0107 je w \u015brodek promocji reklamodawcy.<\/p>\n

Zamiast bezpo\u015bredniego linka do portalu reklamodawcy b\u0119dziemy mogli zobaczy\u0107, \u017ce cz\u0119\u015b\u0107 naszych znajomych lubi dan\u0105 firm\u0119 b\u0105d\u017a korzysta z jej aplikacji.<\/p>\n

Pierwszymi u\u017cytkownikami nowego typu reklamy s\u0105 Coca-Cola i Starbucks. Coca-Cola korzysta ze „Sponsored Stories” do pokazywania interakcji u\u017cytkowników w swojej aplikacji „Coke Cheers”.<\/p>\n

Us\u0142uga wprowadzona na Facebooku jest zbie\u017cna z ofert\u0105 „Promoted Tweets” na Twitterze. Obie dzia\u0142aj\u0105 na zasadzie przekszta\u0142cenia zawarto\u015bci „z wewn\u0105trz serwisu” w dochody z reklam. Jedn\u0105 zasadnicz\u0105 ró\u017cnic\u0105 jest to, \u017ce w przypadku Sponsored Stories to u\u017cytkownik, a nie reklamodawca definiuje promowan\u0105 zawarto\u015b\u0107.\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola i Starbucks s\u0105 jednymi z pierwszych firm, które testuj\u0105 najnowsz\u0105 ofert\u0119 reklamow\u0105 Facebooka o nazwie „Sponsored Stories”.","protected":false},"author":1,"featured_media":19619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,20],"tags":[128,175],"class_list":{"0":"post-19618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-social-media","9":"tag-facebook","10":"tag-starbucks","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19618"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19619"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}