{"id":19602,"date":"2011-01-31T11:49:37","date_gmt":"2011-01-31T10:49:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gaduair-idziesz-na-wspolprace\/"},"modified":"2011-01-31T11:49:37","modified_gmt":"2011-01-31T10:49:37","slug":"gaduair-idziesz-na-wspolprace","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gaduair-idziesz-na-wspolprace.html","title":{"rendered":"GaduAIR: Idziesz na wsp\u00f3\u0142prac\u0119?"},"content":{"rendered":"

Celem dzia\u0142a\u0144 ma by\u0107 budowanie wizerunku i zwi\u0119kszenie \u015bwiadomo\u015bci oferty telefonii komórkowej, której w\u0142a\u015bcicielem jest GG Network.<\/p>\n

Przekaz kampanii eksponuje najwa\u017cniejsze i najbardziej atrakcyjne elementy oferty GaduAIR, czyli darmowy internet oraz Gadu-Gadu w komórce, a tak\u017ce korzystne ceny na po\u0142\u0105czenia i SMS-y po ka\u017cdym do\u0142adowaniu.<\/p>\n

Kreacja utrzymana jest w „detektywistycznej” konwencji, nawi\u0105zuj\u0105cej wizualnie i tre\u015bciowo do stylistyki filmowej i komiksowej.<\/p>\n

Na potrzeby kampanii powsta\u0142a specjalna podstrona, agreguj\u0105ca najwa\u017cniejsze informacje o ofercie GaduAIR, dost\u0119pna pod adresem www.gaduair.pl\/lp<\/a>.<\/p>\n

Emisje reklamowe realizowane w ramach kampanii obejm\u0105 swoim zasi\u0119giem g\u0142ównie media w\u0142asne GG Network, w tym reklamy display, wideo, reklamy kontekstowe, a tak\u017ce inne, niestandardowe formy komunikacji z u\u017cytkownikiem.<\/p>\n

Kampania zosta\u0142a w ca\u0142o\u015bci zaplanowana i wyprodukowana w ramach GG Network<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em „Idziesz z nami na wspó\u0142prac\u0119?” rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa GaduAIR.","protected":false},"author":1,"featured_media":19603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1393,834],"class_list":{"0":"post-19602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gadu-air","9":"tag-gadu-gadu","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19602"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19603"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}