{"id":19558,"date":"2011-01-31T17:05:16","date_gmt":"2011-01-31T16:05:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gazeta-pl-sklada-zyczenia-swoim-rowiesnikom\/"},"modified":"2011-01-31T17:05:16","modified_gmt":"2011-01-31T16:05:16","slug":"gazeta-pl-sklada-zyczenia-swoim-rowiesnikom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gazeta-pl-sklada-zyczenia-swoim-rowiesnikom.html","title":{"rendered":"Gazeta.pl sk\u0142ada \u017cyczenia swoim r\u00f3wie\u015bnikom"},"content":{"rendered":"<p>W\u015br&oacute;d dziesi\u0119ciolatk&oacute;w znajduj\u0105 si\u0119  m. in. bank BZ WBK, dom mediowy Starlink, partie polityczne PO i PiS.<\/p>\n<p>Kampania obejmuje m. in. no\u015bniki reklamy zewn\u0119trznej AMS znajduj\u0105ce si\u0119 w pobli\u017cu siedzib  &#8222;r&oacute;wie\u015bnik&oacute;w&#8221; (np. siedzib partii politycznych PO i PIS). Dzia\u0142ania promocyjne w internecie uwzgl\u0119dniaj\u0105 formaty reklamowe w serwisach Grupy Gazeta.pl oraz niestandardowe dzia\u0142ania SEM, w ramach kt&oacute;rych po w pisaniu w wyszukiwarce Google nazw niekt&oacute;rych r&oacute;wie\u015bnik&oacute;w (np. stacji metra \u015awi\u0119tokrzyska czy filmu Shrek) emitowane s\u0105 teksty \u017cycze\u0144.<\/p>\n<p>Kampania &#8222;Gazeta.pl. Mamy 10 lat :)&#8221; jest cz\u0119\u015bci\u0105 obchod&oacute;w 10. urodzin portalu.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja <a rel=\"nofollow\" href=\"\thttp:\/\/dlafirm.mediarun.pl\/katalog\/firma\/ddb-warszawa,104,1.html\" target=\"_blank\">DDB Warszawa<\/a>. Za zakup i planowanie medi&oacute;w odpowiedzialny by\u0142 dzia\u0142 promocji portalu Gazeta.pl.<\/p>\n<p>Dzia\u0142ania reklamowe potrwaj\u0105 od 1. do 28. lutego br.<\/p>\n","protected":false},"excerpt":{"rendered":"Z okazji 10. urodzin portal Gazeta.pl w specjalnej kampanii reklamowej sk\u0142ada \u017cyczenia tym, kt&oacute;rzy r&oacute;wnie\u017c debiutowali w Polsce w 2001 roku.","protected":false},"author":1,"featured_media":19559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472],"class_list":{"0":"post-19558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19558"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19559"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}