{"id":19488,"date":"2011-02-02T14:11:12","date_gmt":"2011-02-02T13:11:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wplywy-reklamowe-polsat-wrocil-na-prowadzenie\/"},"modified":"2011-02-02T14:11:12","modified_gmt":"2011-02-02T13:11:12","slug":"wplywy-reklamowe-polsat-wrocil-na-prowadzenie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/wplywy-reklamowe-polsat-wrocil-na-prowadzenie.html","title":{"rendered":"Wp\u0142ywy reklamowe: Polsat wr\u00f3ci\u0142 na prowadzenie"},"content":{"rendered":"<p>Jak wynika z danych <a href=\" \thttp:\/\/dlafirm.mediarun.pl\/katalog\/firma\/nielsen-audience-measurement,1295,1.html\" target=\"_blank\">Nielsen Audience Measurement<\/a>, w minionym miesi\u0105cu najwi\u0119ksze zyski z reklam spo\u015br&oacute;d og&oacute;lnopolskich kana\u0142&oacute;w telewizyjnych odnotowa\u0142 Polsat. Stacja zarobi\u0142a 144 mln z\u0142 &#8211; o 10,17 proc. wi\u0119cej ni\u017c w styczniu ub.r.<\/p>\n<p>Za nim w zestawieniu przychod&oacute;w reklamowych znalaz\u0142 si\u0119 TVN, kt&oacute;remu reklamodawcy zapewnili 136 mln z\u0142 (spadek o 3,36 proc.).<\/p>\n<p>Kolejne lokaty nale\u017ca\u0142y do telewizji publicznej, kt&oacute;rej kana\u0142y TVP1 i TVP2 zarobi\u0142y odpowiednio 131 mln z\u0142 (wzrost o 3,73 proc.) i 86 mln z\u0142 (wi\u0119cej o 12,10 proc.). Czw&oacute;rka (TV4) zarobi\u0142a na reklamach 19 mln z\u0142 (spadek 0,43 proc.).<\/p>\n<p>Raport opracowano na podstawie danych cennikowych, bez indywidualnie negocjowanych rabat&oacute;w.<\/p>\n<p><strong>Zobacz tak\u017ce:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/media-telewizja,ktora-stacja-tv-zarobila-najwiecej-w-2010-roku,9202,4,1,1.html\" target=\"_blank\" rel=\"noopener\"><strong>Wp\u0142ywy reklamowe stacji TV w 2010 r.<\/strong><\/a><\/li>\n<li><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/media-telewizja,tvn-zarobil-wiecej-niz-polsat,8802,4,1,1.html\" target=\"_blank\" rel=\"noopener\"><strong>W listopadzie TVN zarobi\u0142 wi\u0119cej ni\u017c Polsat<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"W styczniu br. stacje og&oacute;lnopolskie zarobi\u0142y na reklamach wi\u0119cej ni\u017c w tym samym miesi\u0105cu przed rokiem. Straci\u0142 tylko TVN.","protected":false},"author":1,"featured_media":19489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1083,97,1364],"class_list":{"0":"post-19488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-nielsen-audience-measurement","9":"tag-polsat","10":"tag-wplywy-reklamowe","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19488"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19489"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}