{"id":194842,"date":"2021-02-26T12:55:48","date_gmt":"2021-02-26T11:55:48","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=194842"},"modified":"2021-02-26T12:55:48","modified_gmt":"2021-02-26T11:55:48","slug":"lidl-rozstrzygnal-przetarg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/lidl-rozstrzygnal-przetarg.html","title":{"rendered":"LIDL rozstrzygn\u0105\u0142 przetarg!"},"content":{"rendered":"<p><strong>Agencja Havas Media b\u0119dzie dalej obs\u0142ugiwa\u0107 mark\u0119 Lidl w zakresie planowania i zakupu medi\u00f3w.<\/strong><\/p>\n<p>W wyniku przetargu Havas Media pozostaje agencj\u0105 mediow\u0105 Lidla. Bardzo dobre wyniki dotychczas prowadzonych dzia\u0142a\u0144, zaufanie budowane latami i strategia rozwoju marki Lidl, sp\u00f3jna z wizj\u0105 klienta, by\u0142y kluczowe przy podj\u0119ciu tej decyzji.<\/p>\n<p>Obecna wsp\u00f3\u0142praca trwa od 2016 r. i b\u0119dzie kontynuowana w najbli\u017cszych latach. Pod k\u0105tem wielko\u015bci bud\u017cetu przeznaczonego na obs\u0142ug\u0119 reklamow\u0105, marka Lidl to obecnie jeden z najwi\u0119kszych reklamodawc\u00f3w na rynku.<\/p>\n<h2><strong>O Havas Media Group<\/strong><\/h2>\n<p>Agencja mediowa specjalizuj\u0105ca si\u0119 w tworzeniu strategii komunikacji marek w oparciu o filozofi\u0119 Meaningful Brands. W jej sk\u0142ad wchodz\u0105 niezale\u017cne podmioty \u2013 Havas Media, Arena Media i Fullsix Media, wspierane przez wyspecjalizowane jednostki: Ecselis (agencja multichannel performance realizuj\u0105ca cele biznesowe marek), DBI (data driven marketing), LuxHub (komunikacja marek luksusowych i premium) oraz Socialyse (social media i content marketing). W ramach grupy dzia\u0142a tak\u017ce Havas E-Commerce oraz dzia\u0142 bada\u0144 i strategii Havas Intelligence. Od 2013 roku polskim oddzia\u0142em Havas Media Group zarz\u0105dza Ma\u0142gorzata W\u0119gierek.<\/p>\n","protected":false},"excerpt":{"rendered":"Havas Media pozostaje agencj\u0105 mediow\u0105 Lidla.","protected":false},"author":57,"featured_media":194843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[74,4745,473,3401],"class_list":{"0":"post-194842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-havas","9":"tag-havas-media","10":"tag-lidl","11":"tag-przetargi","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/194842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=194842"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/194842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/194843"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=194842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=194842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=194842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}