{"id":194653,"date":"2021-02-08T10:16:53","date_gmt":"2021-02-08T09:16:53","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=194653"},"modified":"2021-02-08T10:16:53","modified_gmt":"2021-02-08T09:16:53","slug":"cheetos-rozstrzygnal-przetarg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/cheetos-rozstrzygnal-przetarg.html","title":{"rendered":"Cheetos rozstrzygn\u0105\u0142 przetarg!"},"content":{"rendered":"<p><strong>To ju\u017c kolejny przetarg rozstrzygni\u0119ty w PepsiCo z udzia\u0142em Przestrzeni. Tym razem do agencji trafi\u0142a obs\u0142uga g\u0142\u00f3wnej kampanii marki Cheetos w nadchodz\u0105cym roku.<\/strong><\/p>\n<p>W ramach kampanii Przestrze\u0144 stworzy big ide\u0119, kt\u00f3ra b\u0119dzie \u0142\u0105czy\u0107 dzia\u0142ania CSR z akcjami anga\u017cuj\u0105cymi konsument\u00f3w. Agencja i zesp\u00f3\u0142 Cheetos nie chc\u0105 ujawnia\u0107 jeszcze szczeg\u00f3\u0142\u00f3w, ale, jak podkre\u015bla Ma\u0142gorzata Sakowicz, Senior Brand Manager marki Cheetos, u boku Chestera (brand hero marki) pojawi\u0105 si\u0119 nietypowi towarzysze. \u2013 Chester b\u0119dzie zachwycony! Ale nie tylko on. Szykujemy dobr\u0105 zabaw\u0119 dla dzieciak\u00f3w i ich rodzic\u00f3w, a najlepsze, \u017ce dzi\u0119ki tej zabawie zrobimy wsp\u00f3lnie co\u015b dobrego \u2013 dodaje Ma\u0142gorzata Sakowicz.<\/p>\n<p>Kampania rusza ju\u017c na pocz\u0105tku drugiego kwarta\u0142u, g\u0142\u00f3wnym kana\u0142em b\u0119dzie digital wspierany komunikacj\u0105 w TV i dzia\u0142aniami w sklepach.<\/p>\n<p>Przestrze\u0144 wsp\u00f3\u0142pracuje z PepsiCo od pocz\u0105tku powstania agencji w 2018 roku. Wcze\u015bniej realizowa\u0142a kampanie na kilkadziesi\u0105t europejskich rynk\u00f3w dla marek Lay\u2019s, Lay\u2019s Oven Baked i Lay\u2019s MAXX.<\/p>\n","protected":false},"excerpt":{"rendered":"W ramach kampanii agencja stworzy big ide\u0119, kt\u00f3ra b\u0119dzie \u0142\u0105czy\u0107 dzia\u0142ania CSR z akcjami anga\u017cuj\u0105cymi konsument\u00f3w.","protected":false},"author":57,"featured_media":194654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[13434,12627,3401],"class_list":{"0":"post-194653","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-cheetos","9":"tag-przestrzen","10":"tag-przetargi","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/194653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=194653"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/194653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/194654"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=194653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=194653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=194653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}