Celem kampanii promuj\u0105cej p\u0142atno\u015bci bezstykowe „By\u0107 na czas i na czasie – bezcenne” jest u\u015bwiadomienie polskim konsumentom korzy\u015bci, jakie p\u0142yn\u0105 z p\u0142acenia kartami zbli\u017ceniowymi MasterCard PayPass, którymi s\u0105 przede wszystkim wygoda i szybko\u015b\u0107.<\/p>\n
Kartami MasterCard PayPass mo\u017cna p\u0142aci\u0107 zbli\u017ceniowo, a w przypadku, gdy warto\u015b\u0107 zakupów przekroczy 50 z\u0142otych kupuj\u0105cy zostanie poproszony o PIN.<\/p>\n
MasterCard PayPass to funkcjonalno\u015b\u0107, która mo\u017ce by\u0107 do\u0142\u0105czona zarówno do kart kredytowych, debetowych, jaki i przedp\u0142aconych, a przez to dost\u0119pna dla szerokiego grona u\u017cytkowników kart.
W tej chwili karty wyposa\u017cone w t\u0119 technologi\u0119 wydaj\u0105 banki: BZ WBK, ING Bank \u015al\u0105ski, Alior Bank, mBank, Multibank, Citi Handlowy, Deutsche Bank, InvestBank, Millennium, Polbank, Inteligo, Raiffeisen Bank, GETIN Bank, Pekao a kolejne pracuj\u0105 nad ich wdro\u017ceniem.<\/p>\n
Zbli\u017ceniowo mo\u017cna p\u0142aci\u0107 m.in. w placówkach nale\u017c\u0105cych do sieci Empik, Smyk, Douglas, Coffee Heaven, \u017babka, Fresh Market, McDonald’s, Kakadu, Venezia, w sklepach komputerowych Sferis, w ksi\u0119garniach Matras, na stacjach paliw Shell, w salonach ERA oraz w kinach Cinema City i Multikino.<\/p>\n
Kampania reklamowa obejmie swoim zasi\u0119giem, telewizj\u0119, pras\u0119, internet, outdoor, citilighty i warszawskie metro oraz liczne dzia\u0142ania niestandardowe.<\/p>\n
Za kreacj\u0119 ATL\/BTL odpowiada agencja McCann, za dzia\u0142ania promocyjne w internecie MRM, za zakup mediów odpowiada Universal McCann<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a pierwsza w Polsce kampania reklamowa p\u0142atno\u015bci zbli\u017ceniowych w technologii MasterCard PayPass.","protected":false},"author":1,"featured_media":19461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[437,1712,2075,224],"class_list":{"0":"post-19460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mastercard","9":"tag-mrm-worldwide","10":"tag-paypass","11":"tag-universal-mccann","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19460"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19461"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}