{"id":19452,"date":"2011-02-02T23:38:50","date_gmt":"2011-02-02T22:38:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kumka-olik-w-nowym-spocie-rossmanna-wideo\/"},"modified":"2011-02-02T23:38:50","modified_gmt":"2011-02-02T22:38:50","slug":"kumka-olik-w-nowym-spocie-rossmanna-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kumka-olik-w-nowym-spocie-rossmanna-wideo.html","title":{"rendered":"Kumka Olik w nowym spocie Rossmanna (wideo)"},"content":{"rendered":"<p>Ma ona przekona\u0107 m\u0142odych ludzi, \u017ce warto dba\u0107 o urod\u0119 i higien\u0119, wybieraj\u0105c kosmetyki przeznaczone specjalnie dla m\u0142odej sk&oacute;ry oraz zach\u0119ci\u0107 do robienia zakup&oacute;w w drogeriach Rossmann.<\/p>\n<p>Kampania z udzia\u0142em cz\u0142onk&oacute;w zespo\u0142u Kumka Olik potrwa do 14 lutego. Wspiera ona akcj\u0119 20% rabatu na dost\u0119pne w drogeriach Rossmann wybrane linie produkt&oacute;w (Synergen, Cerrus, Isana oraz inne znane polskie i zagraniczne marki &#8211; \u0142\u0105cznie blisko 900 artyku\u0142&oacute;w).<\/p>\n<p>Kampani\u0119 promuje spot reklamowy z udzia\u0142em zespo\u0142u Kumka Olik emitowany na antenie m.in. TVP1, TVP2, Polsatu, TVN, TVN24, MTV, Viva, BBC Lifestyle, Discovery. Media plan obejmuje ponadto reklam\u0119 prasow\u0105 (Avanti, Bravo, Bravo Girl, Dlaczego), kinow\u0105 (sie\u0107 Multikino) oraz radiow\u0105 (Eska Rock, RMF FM, RMF Maxxx).<\/p>\n<p>Reklama zosta\u0142a przygotowana przez RIBBITFILMPROduction. Koncepcja plakatu &#8211; outdoor i reklama prasowa &#8211; Rossmann. Za zakup medi&oacute;w odpowiada\u0142 bi fri Marketing Consulting.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania marki Rossmann skierowana do nastolatk&oacute;w.","protected":false},"author":1,"featured_media":19453,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1520],"class_list":{"0":"post-19452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-rossmann","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19452"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19453"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}