{"id":19347,"date":"2011-02-07T13:51:21","date_gmt":"2011-02-07T12:51:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/delecta-na-stokach-z-kampania-czekolady-do-picia\/"},"modified":"2011-02-07T13:51:21","modified_gmt":"2011-02-07T12:51:21","slug":"delecta-na-stokach-z-kampania-czekolady-do-picia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/delecta-na-stokach-z-kampania-czekolady-do-picia.html","title":{"rendered":"Delecta na stokach z kampani\u0105 czekolady do picia"},"content":{"rendered":"<p>Elementy reklamy zewn\u0119trznej pojawi\u0105 si\u0119 na krzese\u0142kach na wyci\u0105gach, m.in. w Zakopanem, Krynicy G&oacute;rskiej i Karpaczu. Zaplanowano tak\u017ce rozmieszczenie banner&oacute;w tu\u017c przy stokach.<\/p>\n<p>Celem kampanii &#8222;Czekolada na rozgrzewk\u0119!&#8221; jest poinformowanie grupy konsument&oacute;w w wieku 15-35 lat o nowym produkcie &#8211; czekoladzie do picia, w wersji klasycznej, gorzkiej oraz z mi\u0119t\u0105.<\/p>\n<p>Dzia\u0142ania outdoroowe poprzedzi\u0142a kampania internetowa w najpopularniejszych portalach oraz na Naszej Klasie i Gadu-Gadu.<\/p>\n<p>Kampanii reklamowej towarzysz\u0105 degustacje gor\u0105cej czekolady w hipermarketach w najwi\u0119kszych miastach w Polsce, oraz na terenie miejscowo\u015bci narciarskich. Akcja potrwa do ko\u0144ca marca br.<\/p>\n<p>Kreacje przygotowali Next Search oraz Vert-Ad, za zakup medi&oacute;w odpowiada <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/starcom,333,1.html\" target=\"_blank\">Starcom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Od 8 lutego do ko\u0144ca marca br. potrwa kampania outdoorowa w 9. najwi\u0119kszych miejscowo\u015bciach narciarskich w Polsce: w Tatrach, Sudetach i Beskidach.","protected":false},"author":1,"featured_media":19348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1125,377,2064],"class_list":{"0":"post-19347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-delecta","9":"tag-starcom","10":"tag-vert-ad","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19347"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19348"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}