{"id":193101,"date":"2020-10-05T10:55:20","date_gmt":"2020-10-05T08:55:20","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=193101"},"modified":"2020-10-05T10:55:20","modified_gmt":"2020-10-05T08:55:20","slug":"vectra-z-odswiezonym-brandingiem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/vectra-z-odswiezonym-brandingiem.html","title":{"rendered":"Vectra z od\u015bwie\u017conym brandingiem"},"content":{"rendered":"<p><strong>Za now\u0105, od\u015bwie\u017con\u0105 identyfikacj\u0119 wizualn\u0105 oraz przygotowanie logotypu marki odpowiada Isobar Polska (Dentsu Aegis Network). \u00a0<\/strong><\/p>\n<p>Rok 2020 to szczeg\u00f3lny czas dla Grupy Vectry \u2013 w wyniku do\u0142\u0105czenia Multimedia Polska do Grupy Vectra, firma sta\u0142a si\u0119 najwi\u0119kszym operatorem telewizji kablowej w Polsce. Zmiana pozycji na rynku telekomunikacyjnym spowodowa\u0142a konieczno\u015b\u0107 rebrandingu marki.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-193102 size-large\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/10\/image_processing20201002-31751-1jg9ltf-1200x600.jpg\" alt=\"\" width=\"1200\" height=\"600\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/10\/image_processing20201002-31751-1jg9ltf-1200x600.jpg 1200w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/10\/image_processing20201002-31751-1jg9ltf-360x180.jpg 360w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/10\/image_processing20201002-31751-1jg9ltf-750x375.jpg 750w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/10\/image_processing20201002-31751-1jg9ltf-1140x570.jpg 1140w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/10\/image_processing20201002-31751-1jg9ltf.jpg 1202w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Nowy logotyp jest nowoczesny, optymistyczny, pe\u0142en energii. Taka jest w\u0142a\u015bnie nowa Grupa Vectra. Za wprowadzenie nowego pozycjonowania po stronie klienta odpowiada\u0142a Iwona Kospa\u0142 Paw\u0142owska, Kierownik Zintegrowanej Komunikacji Marketingowej w Grupie Vectra.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-193103 size-large\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/10\/b2b3bbe4c5d17cd679cecece3dd20336-1200x265.jpg\" alt=\"\" width=\"1200\" height=\"265\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/10\/b2b3bbe4c5d17cd679cecece3dd20336-1200x265.jpg 1200w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/10\/b2b3bbe4c5d17cd679cecece3dd20336-1536x339.jpg 1536w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/10\/b2b3bbe4c5d17cd679cecece3dd20336-2048x452.jpg 2048w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/10\/b2b3bbe4c5d17cd679cecece3dd20336-scaled.jpg 2560w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Agencja Isobar Polska, nale\u017c\u0105ca do grupy Dentsu Aegis Network, przygotowa\u0142a nowy logotyp Vectry oraz ca\u0142y system identyfikacji wizualnej marki. Zesp\u00f3\u0142 Isobar odpowiada tak\u017ce za opracowanie projektu \u00a0pozycjonowania dla klienta. Agencja wsp\u00f3\u0142pracuje z Vectr\u0105 od 2016 roku.<\/p>\n<p>Komunikacj\u0119 nowego brandingu wspiera dedykowany landing page: <a href=\"http:\/\/www.vectra.pl\/nowavectra\" target=\"_blank\" rel=\"noopener\">www.vectra.pl\/nowavectra<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Vectra, najwi\u0119kszy operator telewizji kablowej, dokona\u0142a rebrandingu marki.","protected":false},"author":57,"featured_media":193104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[3113,688],"class_list":{"0":"post-193101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-rebranding","9":"tag-vectra","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/193101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=193101"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/193101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/193104"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=193101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=193101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=193101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}