{"id":192937,"date":"2020-09-17T11:08:23","date_gmt":"2020-09-17T09:08:23","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=192937"},"modified":"2020-09-17T11:08:23","modified_gmt":"2020-09-17T09:08:23","slug":"pzu-z-nowym-domem-mediowym","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/pzu-z-nowym-domem-mediowym.html","title":{"rendered":"PZU z nowym domem mediowym!"},"content":{"rendered":"<p><strong>Dom mediowy Sigma Bis od wrze\u015bnia rozpoczyna obs\u0142ug\u0119 mediow\u0105 PZU. Powierzenie Sigmie Bis obs\u0142ugi ubezpieczyciela wynika z podj\u0119tych wcze\u015bniej decyzji o utworzeniu wsp\u00f3lnego domu mediowego, kt\u00f3rego w\u0142a\u015bcicielami s\u0105 PKN Orlen i PZU.<\/strong><\/p>\n<p>Wsp\u00f3\u0142praca PZU z Sigma Bis zwi\u0119kszy efektywno\u015b\u0107 dzia\u0142a\u0144 w obszarze marketingu i reklamy oraz pozytywnie wp\u0142ynie na synergi\u0119 dzia\u0142a\u0144 najwi\u0119kszych polskich Sp\u00f3\u0142ek. Sigma Bis na rzecz PZU zajmie si\u0119 mi\u0119dzy innymi planowaniem strategii mediowych, zakupem czasu i przestrzeni reklamowej w Polsce i za granic\u0105 oraz bie\u017c\u0105cym monitorowaniem i rozliczaniem kampanii. \u00a0Ponadto Sigma Bis b\u0119dzie odpowiada\u0107 za zakup i optymalizacj\u0119 medi\u00f3w offline i online w ramach realizowanych dzia\u0142a\u0144 kampanijnych.<\/p>\n<p>Dom mediowy Sigma Bis powsta\u0142 pod koniec 2019 roku. PZU ma w nim <strong>34 procent udzia\u0142\u00f3w<\/strong>, a <strong>PKN Orlen 66 procent<\/strong>. Opr\u00f3cz obs\u0142ugi PKN Orlen i PZU, dom mediowy obs\u0142uguje tak\u017ce innych klient\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"Od po\u0142owy wrze\u015bnia PZU przenosi obs\u0142ug\u0119 mediow\u0105 z domu mediowego Carat.","protected":false},"author":57,"featured_media":192938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[5097,12726,324,13268],"class_list":{"0":"post-192937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-dom-mediowy","9":"tag-przetarg","10":"tag-pzu","11":"tag-sigma-bis","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/192937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=192937"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/192937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/192938"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=192937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=192937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=192937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}