{"id":19275,"date":"2011-02-09T11:08:48","date_gmt":"2011-02-09T10:08:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starcom-przejal-budzet-grupy-lotos\/"},"modified":"2011-02-09T11:08:48","modified_gmt":"2011-02-09T10:08:48","slug":"starcom-przejal-budzet-grupy-lotos","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/starcom-przejal-budzet-grupy-lotos.html","title":{"rendered":"Starcom przej\u0105\u0142 bud\u017cet Grupy Lotos"},"content":{"rendered":"<p>Ten sam dom mediowy b\u0119dzie obs\u0142ugiwa\u0142 tak\u017ce sp&oacute;\u0142ki Lotos Paliwa oraz Lotos Oil. Wyb&oacute;r agencji poprzedzony zosta\u0142 przetargiem, w kt&oacute;rym opr&oacute;cz Starcomu startowa\u0142y dwa inne domy mediowe.<\/p>\n<p>Dotychczas planowaniem i zakupem medi&oacute;w dla Grupy Kapita\u0142owej Lotos zajmowa\u0142 si\u0119 dom mediowy Optimum Media OMD.<\/p>\n<p>Warto\u015b\u0107 bud\u017cetu reklamowego, kt&oacute;rego dotyczy\u0142 przetarg nie zosta\u0142a ujawniona. Nad przebiegiem kilkuetapowych procedur przetargowych czuwa\u0142 audytor.<\/p>\n<p><a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/starcom,333,1.html\" target=\"_blank\">Starcom<\/a> zajmie si\u0119 planowaniem i zakupem wszystkich medi&oacute;w, w tym internetu.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Lotos wybra\u0142a dom mediowy Starcom do obs\u0142ugi swojego bud\u017cetu mediowego.","protected":false},"author":1,"featured_media":19276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1310,377],"class_list":{"0":"post-19275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grupa-lotos","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19275"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19276"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}