{"id":192404,"date":"2020-08-27T00:36:42","date_gmt":"2020-08-26T22:36:42","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=192404"},"modified":"2020-08-27T01:31:19","modified_gmt":"2020-08-26T23:31:19","slug":"rolls-royce-z-nowa-identyfikacja-wizualna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/design\/rolls-royce-z-nowa-identyfikacja-wizualna.html","title":{"rendered":"ROLLS ROYCE z now\u0105 identyfikacj\u0105 wizualn\u0105!"},"content":{"rendered":"<div class=\"intro-text\">\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/451756712\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<div class=\"intro-text\">\n<p><span class=\"dropcap \" style=\"background-color: #ffffff; color: #000000; border-color: #ffffff;\">Z<\/span>nana, brytyjska marka luksusowych samochod\u00f3w <strong>Rolls Royce<\/strong> do\u0142\u0105czy\u0142a do powi\u0119kszaj\u0105cej si\u0119 rzeszy gigant\u00f3w motoryzacji, kt\u00f3re w ostatnim czasie zmieni\u0142y swoj\u0105 <strong>identyfikacj\u0119 wizualn\u0105<\/strong>. Za nowy design odpowiedzialna jest <strong>Marina Willer<\/strong> oraz jej zesp\u00f3\u0142 z brytyjskiej agencji <strong>Pentagram<\/strong>. Designerzy tej firmy wsp\u00f3\u0142pracowali wcze\u015bniej mi\u0119dzy inymi z Eurosport, Mastercard oraz DC Entertainment.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">1\/5 <a href=\"https:\/\/twitter.com\/hashtag\/RollsRoyce?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#RollsRoyce<\/a> reveals its new brand identity, encapsulating the brand&#8217;s presence and standing as a true House of Luxury. <a href=\"https:\/\/t.co\/IWLWF0glPZ\">pic.twitter.com\/IWLWF0glPZ<\/a><\/p>\n<p>\u2014 Rolls-Royce Motor Cars (@rollsroycecars) <a href=\"https:\/\/twitter.com\/rollsroycecars\/status\/1298179392338890752?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 25, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<hr \/>\n<p>Elitarna marka samochod\u00f3w za pomoc\u0105 <strong>rebrandingu<\/strong> chcia\u0142a podbi\u0107 serca m\u0142odszych odbiorc\u00f3w. Dane pokazuj\u0105, \u017ce \u015bredni wiek konsumenta tej firmy zmala\u0142 do <strong>46 lat<\/strong>, a platforma <a href=\"https:\/\/www.rolls-roycemotorcars.com\/en_GB\/ownership\/whispers.html\" target=\"_blank\" rel=\"noopener\">Whispers<\/a>, przeznaczona dla kierowc\u00f3w ich pojazd\u00f3w, zdobywa coraz wi\u0119ksz\u0105 popularno\u015b\u0107.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">1\/5 <a href=\"https:\/\/twitter.com\/hashtag\/RollsRoyce?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#RollsRoyce<\/a> reveals its new brand identity, encapsulating the brand&#8217;s presence and standing as a true House of Luxury. <a href=\"https:\/\/t.co\/IWLWF0glPZ\">pic.twitter.com\/IWLWF0glPZ<\/a><\/p>\n<p>\u2014 Rolls-Royce Motor Cars (@rollsroycecars) <a href=\"https:\/\/twitter.com\/rollsroycecars\/status\/1298179392338890752?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 25, 2020<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<hr \/>\n<h4>Spirit of Ecstasy<\/h4>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">2\/5 Having graced the prow of <a href=\"https:\/\/twitter.com\/hashtag\/RollsRoyce?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#RollsRoyce<\/a> cars since 1911, the Spirit of Ecstasy has gained increased prominence in the marque&#8217;s brand identity \u2013 in the form of an illustration for today&#8217;s virtual world. <a href=\"https:\/\/t.co\/Nk0NyiIqaY\">pic.twitter.com\/Nk0NyiIqaY<\/a><\/p>\n<p>\u2014 Rolls-Royce Motor Cars (@rollsroycecars) <a href=\"https:\/\/twitter.com\/rollsroycecars\/status\/1298194838815477760?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 25, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Zaprojektowany przez <strong>Charlesa Robinsona Sykesa<\/strong> emblemat przedstawiaj\u0105cy pochylon\u0105 kobiet\u0119 z rozpostartymi nad jej g\u0142ow\u0105 ramionami sta\u0142 si\u0119 symbolem luksusu i dobrego smaku. Jego nowa interpretacja upraszcza dobrze znan\u0105 koncepcj\u0119 <strong>Spirit of Ecstasy<\/strong> oraz zmienia kierunek, w kt\u00f3rym spogl\u0105da kobieta. Dzi\u0119ki temu\u00a0<em>maskotka<\/em> Rolls Royce&#8217;a zyskuje nowoczesny, minimalistyczny sznyt.<\/p>\n<hr \/>\n<h4>Monogram RR<\/h4>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">3\/5 The double 'R&#8217; Badge of Honour, a timeless expression of true luxury, will now reside on the marque&#8217;s products alone. The Monogram retains it original form \u2013 here shown on the new Rolls-Royce signature colour, Purple Spirit. <a href=\"https:\/\/t.co\/iVmAcIxa0V\">pic.twitter.com\/iVmAcIxa0V<\/a><\/p>\n<p>\u2014 Rolls-Royce Motor Cars (@rollsroycecars) <a href=\"https:\/\/twitter.com\/rollsroycecars\/status\/1298211398221213696?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 25, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Monogram<\/strong> RR pozosta\u0142 niezmieniony. Marina Willer zdecydowa\u0142a jednak o zamianie kluczowego koloru na kr\u00f3lewsk\u0105 <strong>purpur\u0119<\/strong>. Podkre\u015bla on elitarny charakter marki.<\/p>\n<hr \/>\n<h4>Typografia<\/h4>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">4\/5 Uncovering typography in the marque&#8217;s archives from the 1930s, an art-deco style is used as the basis from which to envisage a new Wordmark. More refined in its appearance, depicting the quiet, whispering power of a contemporary <a href=\"https:\/\/twitter.com\/hashtag\/RollsRoyce?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#RollsRoyce<\/a>. <a href=\"https:\/\/t.co\/Rg7BYNjP9k\">pic.twitter.com\/Rg7BYNjP9k<\/a><\/p>\n<p>\u2014 Rolls-Royce Motor Cars (@rollsroycecars) <a href=\"https:\/\/twitter.com\/rollsroycecars\/status\/1298236184859152384?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 25, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Przewodni <strong>font<\/strong> zosta\u0142 zmieniony z Gill Sans na Riviera Nights. Ponadto nazwa marki, wraz z jej <strong>kerningiem<\/strong>, pisana jest kapitalikami, a sam dopisek\u00a0<em>motor cars<\/em> zosta\u0142 znacz\u0105co pomniejszony w odniesieniu do reszty. Agencja Pentagram podkre\u015bla, \u017ce zmiana mia\u0142a na celu <strong>uwypuklenie<\/strong> wysokiej pozycji marki. Mo\u017cna wywnioskowa\u0107 r\u00f3wnie\u017c, \u017ce Rolls Royce zamierza <strong>poszerzy\u0107<\/strong> swoj\u0105 \u015bwiadomo\u015b\u0107 identyfikacyjn\u0105 o r\u00f3\u017cne gad\u017cety, kt\u00f3re, obok samochod\u00f3w, r\u00f3wnie\u017c produkuj\u0105.<\/p>\n<hr \/>\n<p>Je\u017celi spodoba\u0142a Ci si\u0119 nowa identyfikacja Rolls Royce&#8217;a, koniecznie <strong>zerknij<\/strong> na <a href=\"https:\/\/www.pentagram.com\/work\/rolls-royce-3\" target=\"_blank\" rel=\"noopener\">stron\u0119 internetow\u0105 agencji Pentagram<\/a>, gdzie znajdziesz wiele ciekawych zdj\u0119\u0107 i informacji dotycz\u0105cych projektu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Znana, brytyjska marka luksusowych samochod\u00f3w Rolls Royce do\u0142\u0105czy\u0142a do powi\u0119kszaj\u0105cej si\u0119 rzeszy gigant\u00f3w motoryzacji, kt\u00f3re w ostatnim czasie&hellip;","protected":false},"author":62,"featured_media":192422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658,4632,11250],"tags":[3151,1324,5937,13212,11927,3113,4667],"class_list":{"0":"post-192404","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-design","9":"category-motoryzacja","10":"tag-branding-2","11":"tag-design","12":"tag-identyfikacja-wizualna","13":"tag-marina-willer","14":"tag-pentagram","15":"tag-rebranding","16":"tag-rolls-royce","17":"cs-entry","18":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/192404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=192404"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/192404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/192422"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=192404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=192404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=192404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}