{"id":19235,"date":"2011-02-10T13:55:27","date_gmt":"2011-02-10T12:55:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wrozbita-maciej-doradza-kibicom\/"},"modified":"2015-01-13T01:38:52","modified_gmt":"2015-01-13T01:38:52","slug":"wrozbita-maciej-doradza-kibicom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/wrozbita-maciej-doradza-kibicom.html","title":{"rendered":"Wr\u00f3\u017cbita Maciej doradza kibicom"},"content":{"rendered":"<p>Centralnym punktem kampanii s\u0105 wr&oacute;\u017cby grupowe skierowane m.in. do amator&oacute;w zakup&oacute;w, kibic&oacute;w pi\u0142ki no\u017cnej i os&oacute;b kochaj\u0105cych imprezy. Nowo\u015bci\u0105 jest tak\u017ce kolejna posta\u0107 &#8211; kot Futrus &#8211; kt&oacute;ry zabiera g\u0142os i staje si\u0119 kolejn\u0105 postaci\u0105 kampanii.<\/p>\n<p>Internauci, kt&oacute;rzy odwiedz\u0105 internetowy <a rel=\"nofollow noopener\" href=\"http:\/\/walentynki.allegro.pl\/\" target=\"_blank\">Salon Wr&oacute;\u017cby Mi\u0142osnej<\/a>, mog\u0105 zobaczy\u0107 kilkadziesi\u0105t nowych film&oacute;w z wr&oacute;\u017cbit\u0105 Maciejem,  zada\u0107 mu osobiste pytanie lub us\u0142ysze\u0107 wr&oacute;\u017cb\u0119 grupow\u0105.<\/p>\n<p>Kampania jest widoczna m.in. w du\u017cych portalach internetowych, takich jak: Onet.pl, Wp.pl, Interia.pl, Gazeta.pl oraz sieciach ARBO, IDMnet i Advice.  W jej ramach emitowane b\u0119d\u0105 3 r&oacute;\u017cne spoty w og&oacute;lnopolskich stacjach radiowych. Przygotowano tak\u017ce kreacje wideo dla serwis&oacute;w internetowych.<\/p>\n<p>Kampania ma r&oacute;wnie\u017c wsparcie w social media. Powsta\u0142a m.in. specjalna aplikacja na serwis Facebook.com oraz dedykowany BOT z wr&oacute;\u017cbami na Gadu Gadu. Wykorzystano r&oacute;wnie\u017c rozwi\u0105zania marketingu mobilnego. Kreacje z wr&oacute;\u017cbit\u0105 Maciejem, s\u0105 widoczne w telefonach kom&oacute;rkowych.<\/p>\n<p>Za kreacj\u0119, realizacj\u0119 kampanii, nadz&oacute;r artystyczny oraz wyb&oacute;r i zakup medi&oacute;w odpowiada dzia\u0142 marketingu Grupy Allegro. Filmy wideo, spoty radiowe i serwis walentynkowy wyprodukowa\u0142 interaktywny dom produkcyjny F25. Kampani\u0119 radiow\u0105 zaplanowa\u0142 dom mediowy Starcom. Za prace lalkarskie i animacj\u0119 odpowiada Konrad &#8222;Kony&#8221; Czarkowski.<\/p>\n","protected":false},"excerpt":{"rendered":"Na kilka dni przed Walentynkami rusza druga ods\u0142ona Salonu Wr&oacute;\u017cby Mi\u0142osnej, kampanii Allegro, w kt&oacute;rej wr&oacute;\u017cbita Maciej przepowiada przysz\u0142o\u015b\u0107 zakochanym.","protected":false},"author":1,"featured_media":19236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4633,9642,20],"tags":[156,791,128,377],"class_list":{"0":"post-19235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"category-atl","9":"category-social-media","10":"tag-allegro","11":"tag-f25","12":"tag-facebook","13":"tag-starcom","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19235"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19236"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}