{"id":192112,"date":"2020-08-19T12:20:08","date_gmt":"2020-08-19T10:20:08","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=192112"},"modified":"2020-08-20T11:21:35","modified_gmt":"2020-08-20T09:21:35","slug":"ikea-robi-to-dobrze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/na-luzie\/ikea-robi-to-dobrze.html","title":{"rendered":"Zobacz najlepsze przyk\u0142ady RTM IKEA!"},"content":{"rendered":"<p><strong>Obok kampanii reklamowych IKEA nie spos\u00f3b przej\u015b\u0107 oboj\u0119tnie! Praktycznie za ka\u017cdym razem wywo\u0142uj\u0105 emocje, anga\u017cuj\u0105 odbiorc\u00f3w oraz cz\u0119sto w b\u0142yskotliwy spos\u00f3b odnosz\u0105 si\u0119 do aktualnych wydarze\u0144.<br \/>\n<\/strong><\/p>\n<p>IKEA jest mistrzem RTMu, kt\u00f3ry sta\u0142 si\u0119 znakiem rozpoznawczym marki. Real-Time Marketing, czyli strategia opieraj\u0105ca si\u0119 na nawi\u0105zywaniu w kampanii do bie\u017c\u0105cych wydarze\u0144, wymaga przede wszystkim kreatywno\u015bci i potraktowania tematu z poczuciem humoru. Takie kreacje odbiorcy lubi\u0105 najbardziej! Przy okazji kolejnej udanej akcji IKEA wprowadzaj\u0105cej na rynek t\u0119czow\u0105 wycieraczk\u0119 PILLEMARK przypominamy najlepsze przyk\u0142ady RTM-\u00f3w marki.<\/p>\n<p><a href=\"http:\/\/www.facebook.com\/IKEApl\/photos\/pb.294676812478.-2207520000..\/10158139032857479\/?type=3&#038;theater\" target=\"_blank\" rel=\"noopener\">http:\/\/www.facebook.com\/IKEApl\/photos\/pb.294676812478.-2207520000..\/10158139032857479\/?type=3&amp;theater<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>IKEA vs. Kayne West<br \/>\n<\/strong><\/p>\n<p>Kayne West to kreatywny raper. Opr\u00f3cz zajmowania si\u0119 muzyk\u0105, jest projektantem, duchowym przyw\u00f3dc\u0105, a w przysz\u0142o\u015bci kto wie&#8230; mo\u017ce zostanie nast\u0119pc\u0105 Donalda Trumpa. West nie ma w zwyczaju realizowa\u0107 po cichu swoich plan\u00f3w, st\u0105d publiczne deklaracje odno\u015bnie planowanych przedsi\u0119wzi\u0119\u0107. Po wizycie w IKEA na Twitterze pojawi\u0142 si\u0119 wpis, w kt\u00f3rym Kayne podzieli\u0142 si\u0119 wra\u017ceniami wskazuj\u0105c na inspiracje, kt\u00f3rych dostarczy\u0142a mu marka, a p\u00f3\u017aniej na antenie BBC Radio 1 po raz kolejny rzuci\u0142 aluzj\u0119 na temat marki: <span class=\"tlid-translation translation\" lang=\"pl\"><em>\u201eMusz\u0119 wsp\u00f3\u0142pracowa\u0107 z IKEA &#8211; robi\u0107 meble do aran\u017cacji wn\u0119trz, architektury\u201d<\/em>. <\/span><\/p>\n<p>IKEA Australia podchwyci\u0142a temat i kilka dni p\u00f3\u017aniej na Facebooku opublikowa\u0142a zdj\u0119cie projektu \u0142\u00f3\u017aka Yeezy, kt\u00f3re przypomina\u0142o kontrowersyjne \u0142\u00f3\u017cko wype\u0142nione woskowymi postaciami nagich celebryt\u00f3w z najnowszego teledysku Westa. Fani z ca\u0142ego \u015bwiata oczywi\u015bcie podchwycili temat, a internet obieg\u0142y projekty wirtualnej kolekcji &#8222;<span class=\"tlid-translation translation\" lang=\"pl\">IKEA x Yeezy&#8221; oraz &#8222;IKEA x Kardashian&#8221;.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-192153 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-jezzy.jpg\" alt=\"\" width=\"700\" height=\"940\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-jezzy.jpg 700w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-jezzy-521x700.jpg 521w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<div id='gallery-1' class='gallery galleryid-192112 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/mediarun.com\/pl\/na-luzie\/ikea-robi-to-dobrze.html\/attachment\/4-18\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/4.jpg 500w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/4-75x75.jpg 75w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\"><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/mediarun.com\/pl\/na-luzie\/ikea-robi-to-dobrze.html\/attachment\/3-28\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/3.jpg 500w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/3-75x75.jpg 75w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\"><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/mediarun.com\/pl\/na-luzie\/ikea-robi-to-dobrze.html\/attachment\/2-32\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/2.jpg 500w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/2-75x75.jpg 75w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\"><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/mediarun.com\/pl\/na-luzie\/ikea-robi-to-dobrze.html\/attachment\/1-52\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/1.jpg 500w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/1-75x75.jpg 75w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\"><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div class=\"tlid-transliteration-content transliteration-content full\">\n<p><strong>Harry wci\u0105\u017c do wzi\u0119cia!<br \/>\n<\/strong><\/p>\n<p>Ksi\u0105\u017c\u0119cy \u015blub w rodzinie kr\u00f3lewskiej zawsze budzi wiele emocji. Nie inaczej sta\u0142o si\u0119 tym razem, kiedy mi\u0142o\u015b\u0107 i wierno\u015b\u0107 mieli sobie przyrzec ksi\u0105\u017c\u0119 Harry i Meghan Markle. Wiele marek zdecydowa\u0142o si\u0119 wykorzysta\u0107 medialny szum towarzysz\u0105cy wydarzeniu, nie inaczej rzecz mia\u0142a si\u0119 w przypadku IKEA, kt\u00f3ra wysz\u0142a naprzeciw zawiedzionym kobietom wzdychaj\u0105cym do przystojnego ksi\u0119cia. Harry mo\u017ce ju\u017c nie jest do wzi\u0119cia, ale krzes\u0142o HARRY z asortymentu szwedzkiej sieci\u00f3wki ju\u017c dzi\u015b mo\u017ce znale\u017a\u0107 si\u0119 w Twoim domu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-192156 size-full aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-harry-available.jpg\" alt=\"\" width=\"1024\" height=\"512\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-harry-available.jpg 1024w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-harry-available-360x180.jpg 360w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-harry-available-750x375.jpg 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<p><strong>IKEA vs. Balenciaga, czyli wielki \u015bwiat mody na weso\u0142o<br \/>\n<\/strong><\/p>\n<p>\u015awiat mody rz\u0105dzi si\u0119 swoimi prawami, czasami niezrozumia\u0142ymi dla zwyk\u0142ych \u015bmiertelnik\u00f3w. To, co przez modowych wizjoner\u00f3w promowane jest jako najnowszy trend sezonu, nie zawsze pocz\u0105tkowo znajduje uznanie w\u015br\u00f3d odbiorc\u00f3w. Do \u015bwiata wielkiej mody z pewno\u015bci\u0105 nale\u017cy marka Balenciaga, kt\u00f3ra wypu\u015bci\u0142a na rynek m\u0119sk\u0105 torb\u0119 wart\u0105 2145 dolar\u00f3w. A piszemy o tym dlatego, \u017ce torba jest podobna do kultowej torby IKEA Frakta, kt\u00f3r\u0105 w popularnej sieci\u00f3wce kupisz za jedyne 99 cent\u00f3w (3 z\u0142ote)!<\/p>\n<p>Internauci sami podchwycili temat, a szwedzki oddzia\u0142 firmy we wsp\u00f3\u0142pracy z agencj\u0105 kreatywn\u0105 ACNE wyda\u0142 poradnik pomagaj\u0105cy konsumentom odr\u00f3\u017cni\u0107 oryginaln\u0105 ikeowsk\u0105 Frakt\u0119 od &#8222;podrabianej&#8221; Balenciagi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-192160 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-balenciaga.jpg\" alt=\"\" width=\"700\" height=\"571\" title=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-192159 size-full aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-frakta1.jpg\" alt=\"\" width=\"700\" height=\"424\" title=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-192158 size-full aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-frakta2.jpg\" alt=\"\" width=\"700\" height=\"600\" title=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-192157 size-full aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/medairun-frakta3.jpg\" alt=\"\" width=\"700\" height=\"592\" title=\"\"><\/p>\n<p><strong>Winter is coming!<br \/>\n<\/strong><\/p>\n<p>Jednym z pomys\u0142\u00f3w na udany RTM jest nawi\u0105zywanie do wydarze\u0144, kt\u00f3re rozgrywaj\u0105 si\u0119 w popularnych filmach lub serialach. Kiedy wi\u0119ksza cz\u0119\u015b\u0107 globu z zapartym tchem \u015bledzi\u0142a wydarzenia z &#8222;Gry o Tron&#8221; IKEA wysz\u0142a na przeciw wszystkim fanom udost\u0119pniaj\u0105c prost\u0105 instrukcj\u0119 &#8222;DIY: zosta\u0144 cz\u0142onkiem Nocnej Stra\u017cy&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-192161 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got.jpg\" alt=\"\" width=\"700\" height=\"1085\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got.jpg 700w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got-452x700.jpg 452w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-192167 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got-sweden.jpg\" alt=\"\" width=\"700\" height=\"700\" title=\"\"><\/p>\n<p>Inne przyk\u0142ady udanego nawi\u0105zania do serialowych potyczek w GOT prezentujemy poni\u017cej:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-192163 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got3.jpeg\" alt=\"\" width=\"800\" height=\"800\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got3.jpeg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got3-700x700.jpeg 700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-192162 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got2.jpg\" alt=\"\" width=\"1024\" height=\"512\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got2.jpg 1024w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got2-360x180.jpg 360w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-got2-750x375.jpg 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Marie Kondo i jej spos\u00f3b na porz\u0105dek<br \/>\n<\/strong><\/p>\n<p>Od czasu pojawienia si\u0119 na antenie Marie Kondo, wiele os\u00f3b dzieli swoje \u017cycie na to przed i po poznaniu jej sposob\u00f3w na utrzymanie domu w czysto\u015bci. Inspiruj\u0105ca i zorganizowana Japonka potrafi\u0142a przekona\u0107 t\u0142umy, \u017ce uporz\u0105dkowany dom = wi\u0119kszy porz\u0105dek w \u017cyciu, a jej praktyk\u0119 w swojej komunikacji postanowi\u0142a wykorzysta\u0107 r\u00f3wnie\u017c IKEA promuj\u0105c pude\u0142ka do przechowywania i kosz na \u015bmieci. Plakaty id\u0105 w parze, promuj\u0105c opcje przechowywania has\u0142em: &#8222;Je\u015bli to sprawia Ci rado\u015b\u0107&#8230;&#8221; , natomiast zdj\u0119cie kosza na \u015bmieci opatrzone jest komunikatem: &#8222;Je\u015bli nie&#8221;.<\/p>\n<div class=\"gb_pe\">\n<div class=\"gb_Lc gb_Jc gb_Pc\" role=\"navigation\">\n<div class=\"gb_Qc\" role=\"menu\">\n<div class=\"gb_Rc\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sl-wrap\">\n<div class=\"sl-sugg\"><\/div>\n<\/div>\n<div class=\"tlid-language-bar ls-wrap\">\n<div class=\"tl-wrap\">\n<div class=\"tl-more tlid-open-target-language-list\" tabindex=\"0\" role=\"button\" aria-label=\"Wi\u0119cej\">\n<div id='gallery-2' class='gallery galleryid-192112 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/mediarun.com\/pl\/na-luzie\/ikea-robi-to-dobrze.html\/attachment\/mediarun-ikea-mariekondo1\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"717\" src=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mariekondo1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mariekondo1.jpeg 622w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mariekondo1-607x700.jpeg 607w\" sizes=\"(max-width: 622px) 100vw, 622px\" title=\"\"><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/mediarun.com\/pl\/na-luzie\/ikea-robi-to-dobrze.html\/attachment\/mediarun-ikea-mariekondo2\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"734\" src=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mariekondo2.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mariekondo2.jpeg 610w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mariekondo2-582x700.jpeg 582w\" sizes=\"(max-width: 610px) 100vw, 610px\" title=\"\"><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<div class=\"source-wrap\">\n<div class=\"input-full-height-wrapper tlid-input-full-height-wrapper\">\n<div class=\"source-input\">\n<div id=\"input-wrap\" class=\"tlid-input-area input-area less-padding\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tlid-results-container results-container\">\n<div class=\"tlid-result result-dict-wrapper\">\n<div class=\"result tlid-copy-target\">\n<div class=\"result-shield-container tlid-copy-target\" tabindex=\"0\">\n<p><strong>S\u0142awne jajko<br \/>\n<\/strong><\/p>\n<p>Takiej popularno\u015bci nikt si\u0119 nie spodziewa\u0142! Zdj\u0119cie jajka na instagramie zosta\u0142o polubione 44 miliony razy, wyprzedzaj\u0105c w rankingu lajk\u00f3w najpopularniejsz\u0105 do tej pory Kylie Jenner. Jajko na instagramie wzi\u0119\u0142o si\u0119 &#8222;znik\u0105d&#8221; zyskuj\u0105c nieproporcjonaln\u0105 s\u0142aw\u0119 i rozgrzewaj\u0105c dyskusj\u0119 spo\u0142eczn\u0105 na ten temat. Oczywi\u015bcie r\u00f3wnie\u017c marki dostrzeg\u0142y w tym potencja\u0142 reklamowy. IKEA wraz z saudyjskim oddzia\u0142em agencji Leo Burnett uruchomi\u0142a kampani\u0119 promuj\u0105c\u0105 kubeczek na jajko TVEKSAM, a ide\u0105 by\u0142o zaproponowanie chwili odpoczynku jajku przyt\u0142oczonemu ci\u0119\u017carem s\u0142awy.<\/p>\n<header id=\"gb\" class=\"gb_ta gb_5a gb_9e gb_Pc\" role=\"banner\">\n<div class=\"gb_pe\">\n<div class=\"gb_Lc gb_Jc gb_Pc\" role=\"navigation\"><\/div>\n<\/div>\n<\/header>\n<div class=\"sl-wrap\">\n<div class=\"result-shield-container tlid-copy-target\" tabindex=\"0\"><span class=\"tlid-translation translation\" lang=\"pl\"><span class=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-192168 size-full aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-ikea-jajko.jpeg\" alt=\"\" width=\"600\" height=\"600\" title=\"\"><\/span><\/span><strong>IKEA vs Mac<br \/>\n<\/strong>Co ma wsp\u00f3lnego komputer Mac Pro i tarka do warzyw? Na poz\u00f3r nic, ale je\u015bli spojrzymy na design&#8230; IKEA r\u00f3wnie\u017c dostrzeg\u0142a to podobie\u0144stwo :)<\/div>\n<div class=\"result-shield-container tlid-copy-target\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-192169 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mac.jpg\" alt=\"\" width=\"960\" height=\"950\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mac.jpg 960w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mac-707x700.jpg 707w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mac-75x75.jpg 75w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/div>\n<div tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-192170 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mac2.png\" alt=\"\" width=\"655\" height=\"872\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mac2.png 655w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/08\/mediarun-ikea-mac2-526x700.png 526w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/div>\n<div tabindex=\"0\">A jakie s\u0105 Wasze ulubione RTMy marki?<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Obok kampanii reklamowych IKEA nie spos\u00f3b przej\u015b\u0107 oboj\u0119tnie! Praktycznie za ka\u017cdym razem wywo\u0142uj\u0105 emocje, anga\u017cuj\u0105 odbiorc\u00f3w oraz cz\u0119sto&hellip;","protected":false},"author":57,"featured_media":192171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,5154],"tags":[128,171,340,3514,13181,316,136],"class_list":{"0":"post-192112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-na-luzie","9":"tag-facebook","10":"tag-ikea","11":"tag-instagram","12":"tag-real-time-marketing","13":"tag-rtm","14":"tag-social-media-2","15":"tag-twitter","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/192112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=192112"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/192112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/192171"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=192112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=192112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=192112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}