{"id":19157,"date":"2011-02-14T18:30:47","date_gmt":"2011-02-14T17:30:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/calsberg-przeprasza-mnichow\/"},"modified":"2011-02-14T18:30:47","modified_gmt":"2011-02-14T17:30:47","slug":"calsberg-przeprasza-mnichow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/calsberg-przeprasza-mnichow.html","title":{"rendered":"Calsberg przeprasza mnich\u00f3w"},"content":{"rendered":"<p>Na billboardach w Wilnie oraz innych wi\u0119kszych miastach Litwy zadebiutowa\u0142 mi\u0142y franciszkanin z kuflem piwa w r\u0119ku. Namawia\u0142 on Litwin&oacute;w do kupowania z\u0142ocistego trunku marki Svyturys-Utenos.<\/p>\n<p>Reklama natychmiast wzbudzi\u0142a fal\u0119 kontrowersji, zw\u0142aszcza w szeregach zakonnych, kt&oacute;re zacz\u0119\u0142y protestowa\u0107 przeciwko kojarzeniu ich z alkoholem, a billboardy uzna\u0142y za obrazoburcze.<\/p>\n<p>Calsberg broni\u0142 si\u0119 twierdz\u0105c, \u017ce reklama mia\u0142a nawi\u0105zywa\u0107 do \u015bredniowiecznej tradycji warzenia piwa przez liczne zakony. Marketingowcy koncerny nie przewidzieli jednak, \u017ce mnisi nie b\u0119d\u0105 zachwyceni nowym wizerunkiem. Duchowni twierdz\u0105, \u017ce reklama  mog\u0142aby si\u0119 przyczyni\u0107 do utrwalenia w lokalnych spo\u0142eczno\u015bciach obrazu duchownych, kt&oacute;rzy nadu\u017cywaj\u0105 napoj&oacute;w wyskokowych.<\/p>\n<p>Du\u0144czyk&oacute;w mocno zdziwi\u0142a natychmiastowa reakcja duchownych. Calsberg wys\u0142a\u0142 jednak oficjalne przeprosiny, a kontrowersyjne plakaty zosta\u0142y zdj\u0119te.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Koncern piwny Calsberg, kt&oacute;ry kontroluje litewsk\u0105 grup\u0119 Svyturys-Utenos, nie b\u0119dzie si\u0119 ju\u017c promowa\u0142 na Litwie.","protected":false},"author":1,"featured_media":19158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-19157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19157"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19158"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}