{"id":191363,"date":"2020-06-17T12:44:08","date_gmt":"2020-06-17T10:44:08","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=191363"},"modified":"2020-06-19T11:02:16","modified_gmt":"2020-06-19T09:02:16","slug":"rafal-wyszynski-koordynatorem-nowego-zespolu-matterkind","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/rafal-wyszynski-koordynatorem-nowego-zespolu-matterkind.html","title":{"rendered":"IPG Matterkind z nowym szefem Rafa\u0142 Wyszy\u0144ski"},"content":{"rendered":"<p>W ramach mi\u0119dzynarodowej sieci dom\u00f3w mediowych <strong>IPG<\/strong> w strukturach <strong>Matterkind<\/strong> powstaje nowy zesp\u00f3\u0142 odpowiedzialny za obs\u0142ug\u0119 programatyczn\u0105 klient\u00f3w na najbardziej rozwini\u0119tych rynkach Europy. Jego szefem zosta\u0142 <strong>Rafa\u0142 Wyszy\u0144ski<\/strong>, chief data &amp; technology officer w <strong>IPG Mediabrands<\/strong>. Zesp\u00f3\u0142 b\u0119dzie obs\u0142ugiwa\u0142 Emirates, Lego, Amazona i Mattela hub.<\/p>\n<blockquote><p>Matterkind tworzy nowy zesp\u00f3\u0142 odpowiedzialny za obs\u0142ug\u0119 programatyczn\u0105 klient\u00f3w grupy IPG na takich rynkach europejskich, jak Wielka Brytania, Irlandia i Niemcy. B\u0119dzie on koordynowa\u0142 zakup automatyczny dla m.in. linii lotniczych Emirates, Amazona, LEGO i Mattela.<\/p>\n<p>Zesp\u00f3\u0142 b\u0119dzie liczy\u0142 25 os\u00f3b i obecnie prowadzona jest rekrutacja specjalist\u00f3w do tego teamu. Koordynatorem projektu jest Rafa\u0142 Wyszy\u0144ski, chief data &amp; technology officer w IPG Mediabrands.<\/p>\n<p>Matterkind korzysta z zaawansowanych platform zakupowych (m.in. display&amp;video 360, Amazon, The Trade Desk i Adform), unikalnych danych o konsumencie (Acxiom) oraz platform i narz\u0119dzi analitycznych Kinesso. \u2013 czytamy na portalu<\/p><\/blockquote>\n<p><strong>O Matterkind<\/strong><\/p>\n<p>Matterkind \u00a0oferuje rozszerzony i udoskonalony pakiet personalizowanych rozwi\u0105za\u0144 i us\u0142ug doradczych, przyjmuj\u0105c podej\u015bcie etyczne i priorytetowe dla ludzi, aby zaanga\u017cowa\u0107 odbiorc\u00f3w i zapewni\u0107 realne wyniki biznesowe zar\u00f3wno w kana\u0142ach, jak i wewn\u0105trz nich.<\/p>\n","protected":false},"excerpt":{"rendered":"W ramach jednostki IPG\u00a0Matterkind powstaje nowy zesp\u00f3\u0142 odpowiedzialny za obs\u0142ug\u0119 programatyczn\u0105 klient\u00f3w.","protected":false},"author":60,"featured_media":191396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[4726,12511,11329,9640,13137,8188,13138],"class_list":{"0":"post-191363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-europa","9":"tag-ipg","10":"tag-ipg-mediabrands","11":"tag-marketing","12":"tag-matterkind","13":"tag-programmatic","14":"tag-rafal-wyszynski","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/191363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=191363"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/191363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/191396"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=191363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=191363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=191363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}