Poprzednio przez prawie dekad\u0119 (od 2010 roku) zwi\u0105zana by\u0142a z koncernem Danone, najpierw jako Dyrektor Marketingu i PR Zywiec Zdroj, ostatnie dwa jako Regional Marketing Director, Regional Board of Directors Member w regionie Europy Centralnej i krajach nordyckich (13 kraj\u00f3w).<\/p>\n
W czasie pracy w Danone by\u0142a odpowiedzialna za dzia\u0142ania marketingowe marek: Activia, Actimel, Danonino, Danone, Danio, Proviva, Fantasia oraz Alpro. Wcze\u015bniej Songin zwi\u0105zana by\u0142a z Nivea, jako Brand Manager marek dzieci\u0119cych oraz z Kimberly-Clark, pe\u0142ni\u0105c kolejno obowi\u0105zki: Category Manager Child Care (Huggies) i Personal Care (Velvet, Kleenex), Category, shopper&customer marketing Director oraz Marketing Directora na obszar Europy Centralnej.<\/p>\n
Jest absolwentk\u0105 Uniwersytetu Adama Mickiewicza w Poznaniu (zarz\u0105dzanie i marketing) i podyplomowych studi\u00f3w w zakresie strategii sprzeda\u017cy i marketingu us\u0142ug. Uczestniczy\u0142a w pracach jury konkurs\u00f3w bran\u017cy reklamowej (Effie Poland, Effie Europe), by\u0142a prelegentem w wielu konferencjach bran\u017cowych i CSRowych.
\nW Reckitt Benckiser b\u0119dzie prowadzi\u0107 maketing marek: OTC (Nurofen, Strepsils, Gaviscon); Wellbeing (Durex, Scholl, Veet, Detoll); Infant&Child Nutrition (Enfamil, Nutramigen)<\/p>\n
\u201cWierz\u0119 w si\u0142\u0119 marek i ich odpowiedzialno\u015b\u0107 spo\u0142eczn\u0105. Misja RB stwarza ogromne mo\u017cliwo\u015bci do dalszego budowania marek, kt\u00f3re bed\u0105 mia\u0142y jasn\u0105 rol\u0119 i warto\u015b\u0107 spo\u0142eczn\u0105\u201d<\/p><\/blockquote>\n
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