{"id":19077,"date":"2011-02-16T16:45:40","date_gmt":"2011-02-16T15:45:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bbc-knowledge-rusza-z-kampania-reklamowa-wideo\/"},"modified":"2011-02-16T16:45:40","modified_gmt":"2011-02-16T15:45:40","slug":"bbc-knowledge-rusza-z-kampania-reklamowa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bbc-knowledge-rusza-z-kampania-reklamowa-wideo.html","title":{"rendered":"BBC Knowledge rusza z kampani\u0105 reklamow\u0105 (wideo)"},"content":{"rendered":"

Kampania marketingowa sk\u0142ada si\u0119 z dwóch faz. Pierwsza, która potrwa do ko\u0144ca lutego, ma zach\u0119ci\u0107 widzów do ogl\u0105dania nowych programów, które nadawane b\u0119d\u0105 w BBC Knowledge od poniedzia\u0142ku do pi\u0105tku o godzinie 22.00. Dzia\u0142ania promocyjne maj\u0105 zwróci\u0107 uwag\u0119 zarówno fanów kana\u0142u, jak i jego nowych widzów. Na antenie emitowana jest m.in  nowa seria (15.) magazynu motoryzacyjnego Top Gear oraz cykl pt. Geniusze. Najwi\u0119ksi brytyjscy uczeni i popularyzatorzy nauki opowiadaj\u0105 o tym, czego dokonali brytyjscy wynalazcy i odkrywcy przez ostatnie 350 lat. W\u015bród prowadz\u0105cych: Richard Dawkins, James Dyson, Stephen Hawking oraz David Attenborough.<\/p>\n

Kampania marketingowa kana\u0142u BBC Knowledge obejmie nast\u0119puj\u0105ce tytu\u0142y prasowe: Gazeta Wyborcza, Tele Tydzie\u0144, Fakt, Fakt TV, To i Owo, Mamo to Ja, Tele \u015awiat, Kropka TV, Tele Program i Tele Programy.<\/p>\n

Reklamy BBC Knowledge uka\u017c\u0105 si\u0119 tak\u017ce w internecie, na stronach portali Onet.pl, Teleman.pl, na Naszej Klasie oraz w wyszukiwarce Google.<\/p>\n

Za zakup mediów odpowiedzialna jest Zenith Optimedia<\/a>. Agencja Tilt przygotowa\u0142a now\u0105 opraw\u0119 graficzn\u0105 kana\u0142u oraz spoty.<\/p>\n","protected":false},"excerpt":{"rendered":"BBC Worldwide Channels rozpocz\u0119\u0142o kampani\u0119 marketingow\u0105. Jej celem jest budowanie \u015bwiadomo\u015bci brandu BBC Knowledge.","protected":false},"author":1,"featured_media":19078,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[661,565,596],"class_list":{"0":"post-19077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbc","9":"tag-bbc-knowledge","10":"tag-zenith-optimedia-group","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19077"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19078"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}