{"id":1907,"date":"2013-04-10T11:21:30","date_gmt":"2013-04-10T09:21:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/somersby-i-streetcom-kampania-like-a-lord\/"},"modified":"2013-04-10T11:21:30","modified_gmt":"2013-04-10T09:21:30","slug":"somersby-i-streetcom-kampania-like-a-lord","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/somersby-i-streetcom-kampania-like-a-lord.html","title":{"rendered":"Somersby i Streetcom &#8211; kampania &#8222;Like a Lord\u201d"},"content":{"rendered":"<p>Lord Somersby zaprosi\u0142 5000 ambasador&oacute;w, wyselekcjonowanych ze spo\u0142eczno\u015bci Streetcom.  Ka\u017cdy element kampanii nawi\u0105zuje do stylistyki bohatera &#8211; postaci Lorda Somersby i jego \u015bwity, a sam bohater prowadzi ambasador&oacute;w za r\u0119k\u0119, inicjuj\u0105c kolejne etapy zabawy &#8222;Like a Lord&#8221;.<\/p>\n<p>&#8211; Nasza koncepcja komunikacji marki zosta\u0142a zbudowana wok&oacute;\u0142 has\u0142a &#8222;Stay Open-Minded&#8221;, z aktywnym udzia\u0142em g\u0142&oacute;wnego bohatera. Lord Somersby jest postaci\u0105 barwn\u0105 i nieprzewidywaln\u0105. Wprowadza mi\u0142o\u015bnik&oacute;w piwnego trunku w sw&oacute;j nietuzinkowy, zwariowany \u015bwiat. Dlatego zdecydowali\u015bmy si\u0119 na wykorzystanie niekonwencjonalnych metod komunikacji i promocji w\u015br&oacute;d konsument&oacute;w, realizuj\u0105c kampani\u0119 rekomendacji &#8211; m&oacute;wi Joanna Dmochowska, Brand Manager Somersby.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Marka Somersby wszystkie dzia\u0142ania piwnego napoju prowadzi zgodnie ze swoim has\u0142em &#8211; Stay open minded. Dlatego rozpocz\u0119\u0142a kampani\u0119 rekomendacji, do kt&oacute;rej&#8230;","protected":false},"author":1,"featured_media":1908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[478,477],"class_list":{"0":"post-1907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-somersby","9":"tag-streetcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1907"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1908"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}