{"id":19043,"date":"2011-02-17T22:29:09","date_gmt":"2011-02-17T21:29:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/comedy-central-zmienia-identyfikacje-wizualna\/"},"modified":"2011-02-17T22:29:09","modified_gmt":"2011-02-17T21:29:09","slug":"comedy-central-zmienia-identyfikacje-wizualna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/comedy-central-zmienia-identyfikacje-wizualna.html","title":{"rendered":"Comedy Central zmienia identyfikacj\u0119 wizualn\u0105"},"content":{"rendered":"<p>Zmiana jest cz\u0119\u015bci\u0105 globalnej strategii rebrandingowej marki i obejmie wszystkie platformy komunikacji (telewizja, internet, mobile, social media).&nbsp;Polska jest drugim po USA krajem, w kt&oacute;rym wprowadzana jest zmiana identyfikacji wizualnej Comedy Central.<\/p>\n<p>Autorem nowego wizerunku kana\u0142u jest firma Thelab z USA, kt&oacute;rej koncept artystyczny zwyci\u0119\u017cy\u0142 w przetargu oranizowanym przez MTV Networks.<\/p>\n<p>Ide\u0105 przy\u015bwiecaj\u0105c\u0105 projektowi by\u0142o zwi\u0119kszenie widoczno\u015bci ekspozycji marki zar&oacute;wno na antenie telewizyjnej, a tak\u017ce na takich no\u015bnikach jak iPady czy telefony.<\/p>\n<p>Identyfikacja wizualna familijnego kana\u0142u komediowego&nbsp;Comedy Central Family w bezpo\u015bredni spos&oacute;b nawi\u0105zywa\u0107 b\u0119dzie do identyfikacji wizualnej kana\u0142u Comedy Central. Autorami nowego logo i oprawy graficznej stacji Comedy Central Family jest agencja brand design Mamastudio.&nbsp;<\/p>\n<p>Wraz z now\u0105 identyfikacj\u0105 wizualn\u0105 marek Comedy Central Polska i Comedy Central Family ruszaj\u0105 nowe, wiosenne ram&oacute;wki obu stacji oraz kampania reklamowa kana\u0142u Comedy Central Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"21 lutego na antenach Comedy Central Polska i Comedy Central Family zadebiutuje nowy znak graficzny Comedy Central.","protected":false},"author":1,"featured_media":19044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1111],"class_list":{"0":"post-19043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-comedy-central","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=19043"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/19043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/19044"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=19043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=19043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=19043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}