{"id":190393,"date":"2020-04-09T11:06:40","date_gmt":"2020-04-09T09:06:40","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=190393"},"modified":"2020-04-09T11:06:40","modified_gmt":"2020-04-09T09:06:40","slug":"porche-polska-z-nowa-kampania-reklamowa-zeby-nie-kusilo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/porche-polska-z-nowa-kampania-reklamowa-zeby-nie-kusilo.html","title":{"rendered":"Porche Polska z now\u0105 kampani\u0105 reklamow\u0105 \u2013 \u201e\u017beby nie kusi\u0142o!&#8221;"},"content":{"rendered":"<h2>\u201e\u017beby nie kusi\u0142o!&#8221; \u2013 kampania Porche Polska zrealizowana przez DDB Warszawa<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-190394\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-Czasem32-scaled.jpg\" alt=\"\" width=\"1810\" height=\"2560\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-Czasem32-scaled.jpg 1810w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-Czasem32-495x700.jpg 495w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-Czasem32-1086x1536.jpg 1086w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-Czasem32-1448x2048.jpg 1448w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-190395\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-\u017beby-nie-kusi\u0142o-132-scaled.jpg\" alt=\"\" width=\"1810\" height=\"2560\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-\u017beby-nie-kusi\u0142o-132-scaled.jpg 1810w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-\u017beby-nie-kusi\u0142o-132-495x700.jpg 495w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-\u017beby-nie-kusi\u0142o-132-1086x1536.jpg 1086w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/04\/mediarun_Porsche-Zosta\u0144-w-domu-\u017beby-nie-kusi\u0142o-132-1448x2048.jpg 1448w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/><\/p>\n<p>W najnowszej kampanii Porsche Polska zach\u0119ca w\u0142a\u015bcicieli sportowych aut do pozostania w domach. Pomimo pi\u0119knej pogody, pustych dr\u00f3g i faktu posiadania samochod\u00f3w marze\u0144 warunki nie sprzyjaj\u0105 przeja\u017cd\u017ckom ani wychodzeniu z domu. Powsta\u0142a wi\u0119c kampania, kt\u00f3ra nie tylko wspiera po\u017c\u0105dane spo\u0142ecznie zachowania, ale tak\u017ce, wpisuje si\u0119 w unikatowy charakter marki Porsche, podkre\u015bla wyj\u0105tkowo\u015b\u0107 oraz atrakcyjno\u015b\u0107 jej samochod\u00f3w.<\/p>\n<blockquote><p>Z dnia na dzie\u0144 stworzyli\u015bmy film i seri\u0119 grafik nak\u0142aniaj\u0105cych do pozostawienia swojego Porsche w domu. Wszystkie powsta\u0142y na podstawie istniej\u0105cych materia\u0142\u00f3w. Dodatkowo kampania zach\u0119ca\u0142a w\u0142a\u015bcicieli Porsche do dzielenia si\u0119 w mediach spo\u0142eczno\u015bciowych zdj\u0119ciami swoich aut zaparkowanych w gara\u017cach. W ten spos\u00f3b mogli\u015bmy upewni\u0107 si\u0119, \u017ce stosuj\u0105 si\u0119 oni do zalece\u0144 maj\u0105cych na wzgl\u0119dzie bezpiecze\u0144stwo nas wszystkich.<\/p><\/blockquote>\n<p>Do akcji w\u0142\u0105czyli si\u0119 w\u0142a\u015bciciele Porsche z ca\u0142ej Polski, w\u015br\u00f3d nich Piotr K\u0119dzierski, Patryk Mikiciuk i Kuba Wojew\u00f3dzki, wzbudzaj\u0105c zainteresowanie prasy oraz fan\u00f3w. Do kampanii przy\u0142\u0105czaj\u0105 si\u0119 kolejni w\u0142a\u015bciciele, a inne rynki, na kt\u00f3rych obecny jest brand Porsche, zdecydowa\u0142y si\u0119 j\u0105 zaadaptowa\u0107.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/nz-cV-FUmFo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-anL-xJLt3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B-anL-xJLt3\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Kuba Wojew\u00f3dzki (@kuba_wojewodzki_official)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-03-31T23:05:21+00:00\">Mar 31, 2020 at 4:05pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Do kampanii przy\u0142\u0105czaj\u0105 si\u0119 kolejni w\u0142a\u015bciciele, a inne rynki, na kt\u00f3rych obecny jest brand Porsche, zdecydowa\u0142y si\u0119 j\u0105 zaadaptowa\u0107.","protected":false},"author":60,"featured_media":190396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,9639],"tags":[3264,381,3514,200],"class_list":{"0":"post-190393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-marketing","9":"tag-brand","10":"tag-porsche","11":"tag-real-time-marketing","12":"tag-reklama","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/190393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=190393"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/190393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/190396"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=190393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=190393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=190393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}