{"id":189958,"date":"2020-03-11T11:15:58","date_gmt":"2020-03-11T10:15:58","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=189958"},"modified":"2020-03-11T11:15:58","modified_gmt":"2020-03-11T10:15:58","slug":"miedzynarodowe-targi-poznanskie-z-nagradzanym-rebrandingiem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/miedzynarodowe-targi-poznanskie-z-nagradzanym-rebrandingiem.html","title":{"rendered":"Mi\u0119dzynarodowe Targi Pozna\u0144skie z nagradzanym REBRANDINGIEM"},"content":{"rendered":"<p>Mi\u0119dzynarodowe nagrody dla agencji strategiczno-brandingowej Dragon Rouge Warszawa za prac\u0119 dla Grupy MTP.<\/p>\n<p>Ponad roczna wsp\u00f3\u0142praca z agencj\u0105 strategiczno \u2013 brandingow\u0105 Dragon Rouge zaowocowa\u0142a sformu\u0142owaniem to\u017csamo\u015bci Mi\u0119dzynarodowych Targ\u00f3w Pozna\u0144skich, wprowadzeniem nadrz\u0119dnej marki korporacyjnej Grupa MTP oraz zredefiniowaniem struktury portfela marek.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-189963\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2020\/03\/image2.png\" alt=\"\" width=\"3840\" height=\"3240\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/03\/image2.png 2560w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/03\/image2-830x700.png 830w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/03\/image2-1536x1296.png 1536w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2020\/03\/image2-2048x1728.png 2048w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" \/><\/p>\n<p>Praca zosta\u0142a doceniona w 2020 ju\u017c dwiema wa\u017cnymi w bran\u017cy brandingowej nagrodami:<\/p>\n<ul>\n<li>Transform Award Europe 2020, Bronze w kategorii Best brand architecture solution, z rynku brytyjskiego (03.03.2020)<br \/>\n<a href=\"https:\/\/www.transformmagazine.net\/articles\/2020\/winners-celebrated-at-2020-transform-awards-europe\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.transformmagazine.net\/articles\/2020\/winners-celebrated-at-2020-transform-awards-europe\/<\/a><\/li>\n<li>REBRAND 100\u00ae Global Awards 2020, Distinction w kategorii Enterprise Rebrand, z rynku ameryka\u0144skiego (26.02.2020)<\/li>\n<\/ul>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/365053654\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Projekt zosta\u0142 zrealizowany we wsp\u00f3\u0142pracy z zespo\u0142em zarz\u0105dzania mark\u0105 korporacyjn\u0105 Grupy MTP. Za wszystkie prace strategiczne i kreatywne odpowiada\u0142 multidyscyplikarny zesp\u00f3\u0142 Dragon Rouge. Prace zosta\u0142y poprzedzone analiz\u0105 ewolucji rozwi\u0105za\u0144 stosowanych przez dwadzie\u015bcia najwa\u017cniejszych firm targowo \u2013 eventowych na \u015bwiecie. W sumie zosta\u0142o wykreowanych lub od\u015bwie\u017conych 8 marek w porfolio firmy. Zmiany s\u0105 stopniowo wdra\u017cane od pocz\u0105tku 2019 roku.<\/p>\n<p><a href=\"https:\/\/rebrand.com\/distinction-grupa-mtp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/rebrand.com\/distinction-grupa-mtp\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ponad roczna wsp\u00f3\u0142praca z agencj\u0105 strategiczno \u2013 brandingow\u0105 zaowocowa\u0142a sformu\u0142owaniem to\u017csamo\u015bci Mi\u0119dzynarodowych Targ\u00f3w Pozna\u0144skich.","protected":false},"author":60,"featured_media":189964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658,9639],"tags":[3151,529,13062,9640,13063,3113,200],"class_list":{"0":"post-189958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-marketing","9":"tag-branding-2","10":"tag-dragon-rouge","11":"tag-grupa-mtp","12":"tag-marketing","13":"tag-miedzynarodowe-targi-poznanskie","14":"tag-rebranding","15":"tag-reklama","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/189958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=189958"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/189958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/189964"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=189958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=189958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=189958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}