{"id":18895,"date":"2011-02-24T18:09:34","date_gmt":"2011-02-24T17:09:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pelnoekranowy-spot-volvo-w-internecie\/"},"modified":"2011-02-24T18:09:34","modified_gmt":"2011-02-24T17:09:34","slug":"pelnoekranowy-spot-volvo-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pelnoekranowy-spot-volvo-w-internecie.html","title":{"rendered":"Pe\u0142noekranowy spot Volvo w internecie"},"content":{"rendered":"

Emitowany w ramach kampanii Expand Videostitial wykorzystuje dodatkowe mo\u017cliwo\u015bci tego formatu reklamowego. Teaser reklamy zosta\u0142 obrandowany – u\u017cyta grafika jest dodatkowo klikalna. Po najechaniu na miniaturk\u0119 wideo spot rozwija si\u0119 do pe\u0142nego ekranu, dopasowuj\u0105c si\u0119 do rozdzielczo\u015bci okna przegl\u0105darki u\u017cytkownika.<\/p>\n

Nowy Videostitial po raz pierwszy wykorzystano w kampanii innego modelu Volvo – S60.<\/p>\n

– Aktualnie pe\u0142noekranowe formaty reklamy wideo online ciesz\u0105 si\u0119 najwi\u0119kszym zainteresowaniem reklamodawców. Mog\u0105 oni w pe\u0142ni korzysta\u0107 z zalet wideo w internecie – mo\u017cliwo\u015bci targetowania i optymalizacji kampanii, dodawania interakcji oraz mo\u017cliwo\u015bci mierzenia, do których etapów spotu materia\u0142 zosta\u0142 obejrzany – wyja\u015b\u0144ia Micha\u0142 Karmi\u0144ski, senior account executive sieci V2Media.<\/p>\n

 <\/p>\n

Spot wideo wykorzystany w kampanii Volvo V60 mo\u017cna zobaczy\u0107 pod adresem v2media.pl\/przyklady\/v10\/?evs_fs_volvo_v60<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Sie\u0107 reklamy wideo V2Media realizuje kampani\u0119 nowego modelu Volvo V60 kombi na formie Expand Videostitial.","protected":false},"author":1,"featured_media":18896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-18895","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18895"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18896"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}