{"id":188937,"date":"2019-12-13T22:05:05","date_gmt":"2019-12-13T21:05:05","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=188937"},"modified":"2019-12-13T22:05:05","modified_gmt":"2019-12-13T21:05:05","slug":"lidl-rozstrzygnal-przetarg-na-obsluge-influencer-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/lidl-rozstrzygnal-przetarg-na-obsluge-influencer-marketingu.html","title":{"rendered":"LIDL rozstrzygn\u0105\u0142 przetarg na obs\u0142ug\u0119 influencer marketingu"},"content":{"rendered":"<h2>LiquidThread wygrywa obs\u0142ug\u0119 influencer marketingu marki Lidl<\/h2>\n<p><strong>LiquidThread<\/strong>, agencja nale\u017c\u0105ca do <strong>Publicis Groupe<\/strong>, specjalizuj\u0105ca si\u0119 w zintegrowanej komunikacji digitalowej i contentowej wygra\u0142a przetarg na obs\u0142ug\u0119 marki <strong>Lidl<\/strong> w zakresie influencer marketingu.<\/p>\n<p>Rozpoczynaj\u0105ca si\u0119 wsp\u00f3\u0142praca dotyczy obs\u0142ugi w zakresie dzia\u0142a\u0144 influencer marketingowych mi\u0119dzy innymi dla <strong>Kuchni Lidla, Ryneczku Lidla, Lidl Podr\u00f3\u017ce, lidl-sklep.pl<\/strong> oraz tygodni tematycznych. Agencja odpowiada za prowadzenie projekt\u00f3w influencer marketingowych: od opracowania strategii influencer marketingowej, po wypracowanie pomys\u0142u i koncepcji, integracj\u0119 i sp\u00f3jno\u015b\u0107 dzia\u0142a\u0144 z influencerami z innymi dzia\u0142aniami marki, wsp\u00f3\u0142prac\u0119 z tw\u00f3rcami, badania i mierzenie efekt\u00f3w.<\/p>\n<blockquote><p>\u201eJest nam bardzo mi\u0142o, \u017ce nasza koncepcja komunikacji w zakresie influencer marketingu oraz wypracowane procesy prowadzenia takich dzia\u0142a\u0144 okaza\u0142y si\u0119 najbardziej godne zaufania i odpowiadaj\u0105ce na potrzeby Lidla. Cieszymy si\u0119, \u017ce rozpoczynamy wsp\u00f3\u0142prac\u0119 z tak siln\u0105 mark\u0105 jak Lidl i do tego z jednym z najwi\u0119kszych marketer\u00f3w na rynku\u201d.\u00a0<span style=\"color: #333333;\">\u2013 powiedzia\u0142 <strong>\u0141ukasz Borek, General Manager LiquidThread.<\/strong><\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Wsp\u00f3\u0142praca dotyczy obs\u0142ugi influencer marketingowych mi\u0119dzy innymi dla Kuchni Lidla, Ryneczku Lidla, Lidl Podr\u00f3\u017ce, lidl-sklep.pl.","protected":false},"author":59,"featured_media":188949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636,9639,20],"tags":[9995,473,455,12596],"class_list":{"0":"post-188937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"category-marketing","9":"category-social-media","10":"tag-influencer-marketing","11":"tag-lidl","12":"tag-liquidthread","13":"tag-publicis-groupe","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/188937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=188937"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/188937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/188949"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=188937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=188937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=188937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}