{"id":1887,"date":"2013-04-11T15:37:32","date_gmt":"2013-04-11T13:37:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/facebook-wprowadza-kategorie-partnerow\/"},"modified":"2015-01-13T01:27:50","modified_gmt":"2015-01-13T01:27:50","slug":"facebook-wprowadza-kategorie-partnerow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/facebook-wprowadza-kategorie-partnerow.html","title":{"rendered":"Facebook wprowadza kategorie partner\u00f3w"},"content":{"rendered":"<p>Na przyk\u0142ad lokalny dealer samochod&oacute;w mo\u017ce prezentowa\u0107 swoje og\u0142oszenia ludziom, kt&oacute;rzy mieszkaj\u0105 w pobli\u017cu i szukaj\u0105 nowego auta. Do tej pory reklamodawcy mogli prezentowa\u0107 swoje reklamy na podstawie ujawnionych przez u\u017cytkownik&oacute;w zainteresowa\u0144. Teraz, po wprowadzeniu kategorii partner&oacute;w, mo\u017cna tak\u017ce prezentowa\u0107 reklamy na podstawie decyzji zakupowych u\u017cytkownik&oacute;w.<\/p>\n<p>Kategorie partner&oacute;w wykorzystuj\u0105 dane dostarczone przez takie firmy jak Acxiom, Datalogix czy Epsilon. Facebook, partnerzy i reklamodawcy nie dziel\u0105 si\u0119 \u017cadnymi danymi osobowymi. Podobnie jak w przypadku innych produkt&oacute;w reklamowych, marketerzy znaj\u0105 tylko wielko\u015b\u0107 grupy docelowej i nie maj\u0105 dost\u0119pu do \u017cadnych informacji osobistych dotycz\u0105cych danej kategorii.<\/p>\n","protected":false},"excerpt":{"rendered":"Facebook wprowadza w USA kategorie partner&oacute;w, proste narz\u0119dzie pozwalaj\u0105ce marketerom ka\u017cdej wielko\u015bci targetowa\u0107 reklamy do szerszych grup odbiorc&oacute;w.","protected":false},"author":1,"featured_media":1888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676,20],"tags":[128],"class_list":{"0":"post-1887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"category-social-media","9":"tag-facebook","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1887"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1888"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}