{"id":188505,"date":"2019-11-10T20:58:56","date_gmt":"2019-11-10T19:58:56","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=188505"},"modified":"2019-11-11T14:27:01","modified_gmt":"2019-11-11T13:27:01","slug":"swieto-niepodleglosci-jak-wykorzystac-marketingowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/swieto-niepodleglosci-jak-wykorzystac-marketingowo.html","title":{"rendered":"\u015awi\u0119to Niepodleg\u0142o\u015bci &#8211; Jak marki mog\u0105 je wykorzysta\u0107?"},"content":{"rendered":"<p>\u015awi\u0119to Niepodleg\u0142o\u015bci jest bardzo wa\u017cne dla Polak\u00f3w. Co za tym idzie wywo\u0142uje du\u017ce zainteresowanie. To nie tylko marsze, ale te\u017c biegi, wydarzenia kulturalne i inne inicjatywy. Dla marketer\u00f3w tworzy to pod\u0142o\u017ce, na kt\u00f3rym mog\u0105 popisa\u0107 si\u0119 swoj\u0105 kreatywno\u015bci\u0105 i zastanowi\u0107 si\u0119 jak marka mo\u017ce najlepiej na tym skorzysta\u0107.<\/p>\n<h2>Limitowane produkty<\/h2>\n<p>\u015awi\u0119to niepodleg\u0142o\u015bci, zw\u0142aszcza zesz\u0142oroczna 100 rocznica, zainspirowa\u0142y niekt\u00f3rych producent\u00f3w do wypuszczenia limitowanych serii produkt\u00f3w.<\/p>\n<h2>Cobi<\/h2>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/4Tvzo9BOXLA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Polskie Fabryki Porcelany \u201e\u0106miel\u00f3w\u201d i \u201eChodzie\u017c\u201d S.A.<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-188506\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-10-at-1.26.25-PM.png\" alt=\"\" width=\"2880\" height=\"1528\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-10-at-1.26.25-PM.png 2560w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-10-at-1.26.25-PM-1200x637.png 1200w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-10-at-1.26.25-PM-1536x815.png 1536w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2019\/11\/Screenshot-2019-11-10-at-1.26.25-PM-2048x1087.png 2048w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><\/p>\n<h2><\/h2>\n<h2>Boles\u0142awiec<\/h2>\n<h2 style=\"text-align: center;\"><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fzakladyceramiczneboleslawiec%2Fphotos%2Fa.607808462596251%2F1852805691429849%2F%3Ftype%3D3&amp;width=500\" width=\"500\" height=\"398\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/h2>\n<h2><\/h2>\n<h2>Eventy &#8211;\u00a0Bieg niepodleg\u0142o\u015bciowy<\/h2>\n<p>Wok\u00f3\u0142 \u015awi\u0119ta Niepodleg\u0142o\u015bci organizowanych jest wiele wydarze\u0144, biegi koncerty. Patronat nad takim eventem jest \u015bwietnym pretekstem do pokazania swojego loga i zjednania sobie Polak\u00f3w wok\u00f3\u0142 swojej marki.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-188508\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2019\/11\/koszulki-slider-1.png\" alt=\"\" width=\"1170\" height=\"495\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-188509\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2019\/11\/31bn-bbl1170x495px.png\" alt=\"\" width=\"1170\" height=\"495\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<h2>Real time marketing<\/h2>\n<p>\u015awi\u0119to Niepodleg\u0142o\u015bci jest to wydarzeniem, kt\u00f3re b\u0119dzie si\u0119 bardzo dobrze pozycjonowa\u0107 w polskich social media. Warto wi\u0119c wykorzysta\u0107 to w swojej social mediowej strategii. W okresie \u015bwi\u0119ta niepodleg\u0142o\u015bci popularyzuj\u0105 si\u0119 hasztagi jak: #niepodleg\u0142a #11listopada<\/p>\n<h2>Decathlon<\/h2>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B4m42J5DJmc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B4m42J5DJmc\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Przed nami pi\u0119kne \u015bwi\u0119to \ud83c\uddf5\ud83c\uddf1 Jak co roku, nasza ekipa ten dzie\u0144 uczci na sportowo &#8211; Biegn\u0119 dla Niepodleg\u0142ej. \ud83d\udcaa #niepodleg\u0142o\u015b\u0107 #niepodleg\u0142a #polska #poland #bieganie #biegacz #biegacze #running #run #runner #runners #dru\u017cyna #team #dreamteam #bialystokbiega #bia\u0142ystokbiega #instagirls #instaboys #polishgirl #polishboys #motivation #motywacja #sports #sports #bia\u0142ystok #bialystok<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/decathlonbialystok\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Decathlon Bia\u0142ystok<\/a> (@decathlonbialystok) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-11-08T14:22:11+00:00\">Nov 8, 2019 at 6:22am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FDecathlonPolska%2Fposts%2F1578097452250473&amp;width=500\" width=\"500\" height=\"389\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2>Bitcoin.pl<\/h2>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/Bitcoin?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Bitcoin<\/a> loves <a href=\"https:\/\/twitter.com\/hashtag\/11listopada?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#11listopada<\/a> :-) <a href=\"https:\/\/t.co\/6i4tE0wDje\">pic.twitter.com\/6i4tE0wDje<\/a><\/p>\n<p>\u2014 Bitcoin.pl (@Bitcoin_Polska) <a href=\"https:\/\/twitter.com\/Bitcoin_Polska\/status\/1061623525604118529?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 11, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>GUS<\/h2>\n<p>Gus nie jest jedyny, wiele instytucji i organizacji publicznych wykorzystuje \u015awi\u0119to Niepodleg\u0142o\u015bci do budowania swojego wizerunku i tworzenia swoich social media.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"pl\">W por\u00f3wnaniu do lat trzydziestych przeci\u0119tny czas trwania \u017cycia kobiet wyd\u0142u\u017cy\u0142 si\u0119 o 30,3 lata, a m\u0119\u017cczyzn o 25,6 lat.<a href=\"https:\/\/twitter.com\/hashtag\/GUS?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#GUS<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/statystyki?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#statystyki<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PL100?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#PL100<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/niepodleg%C5%82a?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#niepodleg\u0142a<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Dzie%C5%84Niepodleg%C5%82o%C5%9Bci?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Dzie\u0144Niepodleg\u0142o\u015bci<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/11listopada?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#11listopada<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/%C5%9AwietoNiepodleg%C5%82o%C5%9Bci?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#\u015awietoNiepodleg\u0142o\u015bci<\/a> <a href=\"https:\/\/twitter.com\/niepodlegla?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@niepodlegla<\/a> <a href=\"https:\/\/twitter.com\/KancelariaSejmu?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@KancelariaSejmu<\/a> <a href=\"https:\/\/twitter.com\/PremierRP?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@PremierRP<\/a> <a href=\"https:\/\/twitter.com\/prezydentpl?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@prezydentpl<\/a> <a href=\"https:\/\/t.co\/yvUifa45Cw\">pic.twitter.com\/yvUifa45Cw<\/a><\/p>\n<p>\u2014 GUS (@GUS_STAT) <a href=\"https:\/\/twitter.com\/GUS_STAT\/status\/1193480001028579328?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 10, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"\u015awi\u0119to Niepodleg\u0142o\u015bci jest bardzo wa\u017cne dla Polak\u00f3w. To nie tylko marsze, ale te\u017c biegi, wydarzenia kulturalne i inne inicjatywy.","protected":false},"author":60,"featured_media":188531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,9639,46],"tags":[128,340,9640,3514,200,12883,136],"class_list":{"0":"post-188505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-marketing","9":"category-wydarzenia","10":"tag-facebook","11":"tag-instagram","12":"tag-marketing","13":"tag-real-time-marketing","14":"tag-reklama","15":"tag-swieto-niepodleglosci","16":"tag-twitter","17":"cs-entry","18":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/188505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=188505"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/188505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/188531"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=188505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=188505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=188505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}