{"id":18823,"date":"2011-02-28T16:58:50","date_gmt":"2011-02-28T15:58:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ruszyla-kampania-interii-za-7-milionow-wideo\/"},"modified":"2011-02-28T16:58:50","modified_gmt":"2011-02-28T15:58:50","slug":"ruszyla-kampania-interii-za-7-milionow-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ruszyla-kampania-interii-za-7-milionow-wideo.html","title":{"rendered":"Ruszy\u0142a kampania Interii za 7 milion\u00f3w (wideo)"},"content":{"rendered":"<p>Podstawowym za\u0142o\u017ceniem kampanii jest wzmacnianie wizerunku portalu oraz zach\u0119cenie internaut&oacute;w do odwiedzenia nowej, udost\u0119pnionej u\u017cytkownikom kilkana\u015bcie dni temu, strony g\u0142&oacute;wnej portalu.<\/p>\n<p>Kampania prowadzona b\u0119dzie w internecie, prasie, radiu, kinach oraz na no\u015bnikach outdoorowych. Reklama prasowa prezentowana b\u0119dzie w magazynach wydawnictwa Bauer, m.in.: Tw&oacute;j Styl, Pani, Show, Automoto, Motor, TeleTydzie\u0144, Tele\u015awiat, \u015awiat Seriali i Bravo oraz w magazynach Machina, Film i dzienniku Rzeczpospolita, a spoty radiowe pojawi\u0105 si\u0119 w radiu RMF FM, RMF Maxx i RMF Classic.<\/p>\n<p>Reklama internetowa &#8211; opr&oacute;cz autopromocji w serwisach nale\u017c\u0105cych do Grupy Interia.pl &#8211; obejmie m.in. serwisy bran\u017cowe oraz intensywne dzia\u0142ania w wyszukiwarkach. Spoty reklamowe pojawi\u0105 si\u0119 r&oacute;wnie\u017c w sieci kin Multikino. Kampania outdoorowa, zaplanowana w najwi\u0119kszych miastach Polski, realizowana b\u0119dzie na no\u015bnikach Cityboard Media.<\/p>\n<p>Kampani\u0119 zaplanowa\u0142, przygotowa\u0142 i zakupi\u0142 we w\u0142asnym zakresie dzia\u0142 marketingu &amp; PR portalu, a jej warto\u015b\u0107 cennikowa wynosi prawie 7 milion&oacute;w z\u0142otych.<\/p>\n","protected":false},"excerpt":{"rendered":"Interia.pl ruszy\u0142a z kampani\u0105 wizerunkow\u0105, kt&oacute;ra przebiega\u0107 b\u0119dzie pod has\u0142em &#8222;Nowa Interia.pl: Wi\u0119cej ni\u017c si\u0119 spodziewasz&#8221;.","protected":false},"author":1,"featured_media":18824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[442],"class_list":{"0":"post-18823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-interia-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18823"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18824"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}