{"id":188121,"date":"2019-10-22T11:29:38","date_gmt":"2019-10-22T09:29:38","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=188121"},"modified":"2019-10-22T11:29:38","modified_gmt":"2019-10-22T09:29:38","slug":"6-reklam-ktore-wzruszaja-bawia-szokuja","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/inspiracje\/6-reklam-ktore-wzruszaja-bawia-szokuja.html","title":{"rendered":"6 Reklam, kt\u00f3re wzruszaj\u0105, bawi\u0105, szokuj\u0105"},"content":{"rendered":"<h1>6 Reklam, kt\u00f3re wzruszaj\u0105, bawi\u0105, szokuj\u0105, zmieniaj\u0105 \u015bwiat na lepsze<\/h1>\n<p>Reklama to nie tylko produkt, to emocje. Mistrzom reklamy nie zale\u017cy na pokazaniu produktu. Za cel nie stawiaj\u0105 sobie nawet zwi\u0119kszenia sprzeda\u017cy. Chodzi tu o co\u015b wi\u0119cej. Co\u015b du\u017co wa\u017cniejszego i bardziej wp\u0142ywaj\u0105cego na odbiorc\u0119. O wywo\u0142anie emocji, zaanga\u017cowania w ni\u0105 widza. Opowiedzenie historii kt\u00f3ra porusza, szokuje, nie wa\u017cne czy mamy do dyspozycji 30 sekund, czy 2 minuty. Tworzymy wi\u0119\u017a odbiorcy z mark\u0105, co za tym idzie z produktem, sprawiamy, \u017ce marka jest bardziej ludzka. Tak w\u0142a\u015bnie robi\u0105 to mistrzowie reklamy.<\/p>\n<p>Przedstawiamy zbi\u00f3r kilku mistrzowskich produkcji, o kt\u00f3rych \u015bmia\u0142o mo\u017cna powiedzie\u0107, \u017ce s\u0105 w stanie zmieni\u0107 \u015bwiat.<\/p>\n<h2>Nike ad: If You Let Me Play (1995)<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/AQ_XSHpIbZE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<h2>The Guardian&#8217;s 1986 'Points of view&#8217; advert<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/_SsccRkLLzU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<h2>It&#8217;s Time | Marriage Equality | GetUp! Australia<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/_TBd-UCwVAY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<h2>Kids ask for light in 'best ever&#8217; anti-smoking ad<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/gugjMmXQrDo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<h2>Honda | &#8222;Grrr&#8221;<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/KagSgWKaE_8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<h2>Channel 4 Paralympics &#8211; Meet the Superhumans<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/tuAPPeRg3Nw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n","protected":false},"excerpt":{"rendered":"Reklamy to co\u015b wi\u0119cej ni\u017c tylko filmik promocyjny produktu. Mistrzowskie produkcje potrafi\u0105 bawi\u0107, wzrusza\u0107, szokowa\u0107. Zobacz kilka z nich&#8230;","protected":false},"author":60,"featured_media":188124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,1],"tags":[3142,1114,1146,200,3260,12809],"class_list":{"0":"post-188121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-inspiracje","9":"tag-inspiracje","10":"tag-nike","11":"tag-ranking","12":"tag-reklama","13":"tag-spot","14":"tag-top","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/188121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=188121"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/188121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/188124"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=188121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=188121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=188121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}