Aby w oryginalny sposób zobrazowa\u0107 dzia\u0142anie Gripex V-Caps, przedstawiciele marki zdecydowali, \u017ce bohaterem spotu reklamowego zostanie robot. Starano si\u0119 tym samym wykorzysta\u0107 analogi\u0119 mi\u0119dzy bateri\u0105, której robot potrzebuje do prawid\u0142owego funkcjonowania, a kapsu\u0142k\u0105, która podobnie dodaje energii w chorobie.<\/p>\n
Kampania TV rozpocz\u0119\u0142a si\u0119 21 lutego br. i poza telewizj\u0105 obejmowa\u0107 b\u0119dzie internet i materia\u0142y POS w aptekach.<\/p>\n
Kampanie przygotowa\u0142a agencje reklamowa S4<\/a>. Za planowanie i zakup mediów odpowiada dom mediowy Starcom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"USP Zdrowie, w\u0142a\u015bciciel marki Gripex, wprowadzi\u0142 na rynek nowy produkt Gripex V-Caps. Obecnie marketer rozpoczyna kampani\u0119 telewizyjn\u0105 tego nowego wariantu w portfolio marki.","protected":false},"author":1,"featured_media":18804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1014,377],"class_list":{"0":"post-18803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-s4","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18803"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18804"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}