{"id":187465,"date":"2019-09-27T18:55:53","date_gmt":"2019-09-27T16:55:53","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=187465"},"modified":"2019-09-27T19:07:15","modified_gmt":"2019-09-27T17:07:15","slug":"burger-king-wysyla-klientow-do-mcdonalds","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/burger-king-wysyla-klientow-do-mcdonalds.html","title":{"rendered":"Burger King wysy\u0142a klient\u00f3w do McDonald&#8217;s"},"content":{"rendered":"<h2>Burger King wysy\u0142a klient\u00f3w do McDonald&#8217;s<\/h2>\n<p>Na \u015bwiecie jada si\u0119 miliony burger\u00f3w ka\u017cdego dnia, ale dwa najpopularniejsze z nich to Big Mac i Whopper. Walka o tytu\u0142 lepszej kanapki trwa nieustannie, zar\u00f3wno pomi\u0119dzy markami, jak i ich fanami. Rywalizacja doczeka\u0142a si\u0119 licznych bitew na reklamy mi\u0119dzy tymi markami. Jedn\u0105 z reklamowych wymian zda\u0144 prezentujemy poni\u017cej:<\/p>\n<h2>Reklama McDonald&#8217;s<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/VMjRSnokms8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nOdpowied\u017a Burger King&#8217;a<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/KAupGnoG3m4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<h2>Dlaczego\u00a0Burger King odmawia sprzeda\u017cy?<\/h2>\n<p>Jednak w tym przypadku by\u0142o inaczej. Klienci, kt\u00f3rzy weszli do argenty\u0144skiego Burger Kinga us\u0142yszeli nietypow\u0105 odpowied\u017a na zam\u00f3wienie Whoppera. Obs\u0142uga odmawia\u0142a sprzeda\u017cy flagowej kanapki BK i zamiast tego zaprasza\u0142a do konkurencyjnej restauracji, czyli McDonald&#8217;s.<\/p>\n<p>Jest to nietypowa akcja promocyjna, w kt\u00f3rej dw\u00f3ch najwi\u0119kszych konkurent\u00f3w \u0142\u0105czy si\u0142y w s\u0142usznym celu. Argenty\u0144ski McDonalds raz do roku organizuje dzie\u0144 &#8222;McHappy&#8221;, gdzie zyski z ka\u017cdego kupionego Big Mac&#8217;a ze wszystkich restauracjach w kraju s\u0105 przekazywane fundacji wspieraj\u0105cej dzieci z chorob\u0105 nowotworow\u0105. W odpowiedzi na t\u0119 akcj\u0119 Burger King og\u0142osi\u0142 &#8222;Dzie\u0144 bez Whopper&#8217;a&#8221; wysy\u0142aj\u0105c swoich klient\u00f3w po zakup kanapki do McDonald&#8217;s.<\/p>\n<p>Ca\u0142a akcja zosta\u0142a oczywi\u015bcie nagrana ukrytymi kamerami:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/i3BrbdLcSTk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Na \u015bwiecie jada si\u0119 miliony burger\u00f3w ka\u017cdego dnia, ale dwa najpopularniejsze z nich to Big Mac i Whopper. Walka o tytu\u0142 lepszej kanapki trwa nieustannie.","protected":false},"author":60,"featured_media":187470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9676,9642],"tags":[576,10983,3699,9067,5470,3684],"class_list":{"0":"post-187465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-internet","9":"category-atl","10":"tag-burger-king","11":"tag-fundacja","12":"tag-kampania-marketingowa","13":"tag-mc-donalds","14":"tag-pomoc","15":"tag-wspolpraca","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/187465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=187465"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/187465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/187470"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=187465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=187465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=187465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}