{"id":18737,"date":"2011-03-02T12:45:58","date_gmt":"2011-03-02T11:45:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ranking-najbogatszych-kanalow-tematycznych\/"},"modified":"2011-03-02T12:45:58","modified_gmt":"2011-03-02T11:45:58","slug":"ranking-najbogatszych-kanalow-tematycznych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/ranking-najbogatszych-kanalow-tematycznych.html","title":{"rendered":"Ranking najbogatszych kana\u0142\u00f3w tematycznych"},"content":{"rendered":"<p>Jak wynika z danych firmy <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/nielsen-audience-measurement,1295,1.html\" target=\"_blank\" rel=\"noopener\">Nielsen Audience Measurement<\/a>, przygotowanych dla Mediarun.pl, najwi\u0119ksze zyski w\u015br&oacute;d telewizji tematycznych odnotowa\u0142a w ubieg\u0142ym miesi\u0105cu Viva Polska. Stacja zarobi\u0142a 40,1 mln z\u0142 i odnotowa\u0142a spadek wp\u0142yw&oacute;w na poziomie 1,7 proc.<\/p>\n<p>Na drugim miejscu uplasowa\u0142a si\u0119 stacja AXN, kt&oacute;rej reklamodawcy zapewnili 27,5 mln z\u0142 przychodu reklamowego (mniej o 28,2 proc.). Kolejne lokaty nale\u017ca\u0142y do kana\u0142&oacute;w Discovery, kt&oacute;ry uzyska\u0142 z reklam 23,8 mln z\u0142 (30,6 proc. wi\u0119cej) oraz TVN24 z zyskiem r&oacute;wnym 21,5 mln z\u0142 (wi\u0119cej o 15,2 proc.).<\/p>\n<p>Pierwsz\u0105 pi\u0105tk\u0119 zamkn\u0119\u0142a stacja Comedy Central, kt&oacute;ra w minionym miesi\u0105cu zarobi\u0142a na reklamach 20 mln z\u0142 (wzrost o 29,9 proc.).<\/p>\n<p>W lutym w\u015br&oacute;d najlepiej zarabiaj\u0105cych stacji tematycznych znalaz\u0142y sie tak\u017ce: ITV &#8211; 18,9 mln z\u0142 (22,1 proc. wzrostu), MTV Polska &#8211; 18,6 mln z\u0142 (17,3 proc. spadku), TLC &#8211; 14,1 mln z\u0142, TVP info &#8211; 13,4 mln z\u0142 (17,2 proc. wi\u0119cej ni\u017c przed rokiem), Disney XD &#8211; 12,5 mln z\u0142 (17,1 proc. wi\u0119cej), Discovery Science &#8211; 12 mln z\u0142 (21,9 proc. wzrostu), Discovery World &#8211; 11,4 mln z\u0142 (wi\u0119cej o 11,1 proc.) oraz 13th Street Universal &#8211; 10,5 mln z\u0142.<\/p>\n<p>Zestawienie opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Spo\u015br&oacute;d kana\u0142&oacute;w tematycznych najwi\u0119cej na reklamach w lutym br. zarobi\u0142y Viva Polska, AXN, Discovery i TVN24.","protected":false},"author":1,"featured_media":18738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1083,1067,1364],"class_list":{"0":"post-18737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-nielsen-audience-measurement","9":"tag-viva-polska","10":"tag-wplywy-reklamowe","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18737"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18738"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}